COLORADO SPRINGS, Colo. — USA Triathlon, the National Governing Body for the sport of triathlon in the United States, today announced that Chuck Menke was promoted to Chief Marketing Officer. Menke joined the organization in February 2010 as Director, Marketing & Communications. The announcement was made by Chief Executive Officer Rob Urbach.
Menke’s professional background includes nearly 19 years of high-level sports marketing and communications experience, including the U.S. Olympic Movement, the National Hockey League and NCAA Division I Athletics.
After doubling the organization’s sponsorship revenue in Menke’s first three years, USA Triathlon realized a 31 percent year-over-year increase in 2013. Overall marketing cash revenue also increased more than 50 percent since end-of-year 2009. Menke has led efforts to broaden the partner portfolio while signing non-endemic sponsors such as MetLife, Transamerica, Capital One and Avis/Budget. Menke has overseen communications for the London 2012 Olympic Games, a re-launch of usatriathlon.org, and several national television agreements.
A member of USA Triathlon’s senior management team, Menke is responsible for all strategic marketing efforts, including corporate sponsorship, licensing and advertising. He directs all branding, event marketing, and membership acquisition and retention, while supervising a department of 10 staff members. An organizational spokesperson, Menke also guides public relations initiatives, USA Triathlon Magazine, social media and creative services.
“Our marketing and communications platform has reached new heights under Chuck’s leadership, and I look forward to collaborating with him in the years to come,” Urbach said. “Chuck’s elevation to CMO will enable USA Triathlon to further benefit from his expertise, work ethic and broad capabilities.”
“I’m extremely appreciative for this recognition and the increased level of responsibility that accompanies it,” Menke said. “Our accomplishments over the past four years are the direct result of a team-wide effort, and I’m fortunate to be surrounded by talented professionals who thoroughly embrace USA Triathlon’s mission.”
Prior to USA Triathlon he spent three years at Quinnipiac University in Hamden, Conn., where he was instrumental in opening the TD Bank Sports Center, a $52 million, state-of-the-art facility for NCAA Division I basketball and hockey. Previously, Menke was Director of Broadcasting & Communications with the National Hockey League’s St. Louis Blues, beginning in August 2004. He oversaw strategic communications during the 2004–05 NHL Lockout, the NHL re-launch in 2005–06 and a subsequent team sale.
While at USA Hockey from 1995-2004, Menke served as Director of Media & Public Relations. His team staff appointments included the 2002 Olympic Winter Games, the 2004 World Cup of Hockey and numerous IIHF World Championships.
A Pennsylvania native, Menke graduated from the University of Missouri’s School of Journalism and has written for national media outlets, including USA Today. Chuck and his wife, Julie, reside in Colorado Springs, Colo.
About USA Triathlon Founded in 1982, USA Triathlon is proud to serve as the National Governing Body for triathlon – the fastest growing sport in the U.S. Olympic Movement – as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. USA Triathlon sanctions more than 4,300 races and connects with more than 550,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).