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Upcoming Running USA + FitnessBank Webinar: How to Use Step Challenges as a Fundraiser and Activation Platform

October 18, 2019

Set for Thursday, Nov. 14, attendees will learn how events can partner with FitnessBank and raise funds for nonprofit causes by counting steps

DETROIT (Oct. 18, 2019) – Event directors, sales managers and nonprofit leaders can benefit from an upcoming Running USA + FitnessBank Webinar focused on “How to use step challenges as a fundraiser and activation platform.”

Attendees of the online event, set for Thursday, Nov. 14 at 11 am PST, can learn how leveraging the FitnessBank Step Tracker and a Step Challenge awards payouts to the event company for app downloads and donations to nonprofit causes for collectively counting steps. The more app users, the more money your company makes. The more steps counted, the larger the donation your nonprofit receives.

“As a partner, FitnessBank adds value to activation efforts and community initiatives,” says Danny Bourgeois, marketing executive at FitnessBank. “Our model tells a similar story as an endurance event since we both provide exponential value to athletes, to partners and to causes as we evolve from an entertainment experience to a platform that others can leverage.”

A lifestyle bank available to online depositors nationwide that rewards healthy, active lives with higher savings interest rates, FitnessBank is expanding its reach and hopes to educate the running industry about the benefits of its affiliate fundraising programs.

Sign up for the webinar here.

About FitnessBank

FitnessBank is a new online, lifestyle bank servicing clients across the United States. But we’re a bank with deep roots: FitnessBank is a division of Affinity Bank, which was established in 2010, but began in 2002 under a different name – Atlanta Business Bank. For nearly two decades, our team has served all types of small businesses and individuals with a full slate of financial services. For more information, visit fitnessbank.fit

About Running USA

Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members’ events and businesses. For more information, visit RunningUSA.org