Unit Nutrition Brings Cognitive Fueling to 10th Annual Boston Triathlon

July 18th, 2018

Unit Nutrition Brings Cognitive Fueling to 10th Annual Boston Triathlon

UNIT RINSE, the market’s first carbohydrate-rinse will be onsite to maximize the performance benefits available for participating athletes

BOSTON – July 18, 2018 – The Columbia Threadneedle Investments Boston Triathlon has added Unit Nutrition to the roster of partners for the 10th anniversary race, scheduled for July 21-22, 2018 on the South Boston waterfront.

The Columbia Threadneedle Investments Boston Triathlon expects to attract more than 2,000 participants to the South Boston waterfront for two days of races. The event offers both Olympic and sprint distance triathlons, the Boston Corporate Cup competition, an all-ages kids’ fun run and a USA Triathlon-sanctioned Splash & Dash event for children ages 7 to 15. The Olympic and sprint distance events combine a swim at Massachusetts Department of Conservation and Recreation’s (DCR) Carson Beach, a bike ride on DCR William Day Boulevard and a run along the South Boston waterfront.  Additional information is available at BostonTri.com.

Unit Nutrition is a revolutionary nutrition brand which has launched a first-to-market sports beverage: a carbohydrate rinse. UNIT RINSE is based on over a decade of extensive research from universities and sports institutes globally, demonstrating conclusive evidence that rinsing a carbohydrate solution in the mouth for 10 seconds improves performance.  Carb rinsing has become a prevalent practice amongst Olympians and elite athletes, providing a unique performance boost; one that is instantaneous with no side effects, and if discharged, no calories.

“Unit Nutrition will bring its commitment to innovation to the 10th anniversary of the Columbia Threadneedle Investment Boston Triathlon,” said Michael O’Neil, president of the Boston Triathlon.  “Focused on science driven, health conscious products to maximize performance of athletes, they have developed a unique, first to market product that offers athletes of all ages and abilities a competitive edge.  We are thrilled to have their support for the Boston Triathlon.”

The benefits of carb-rinsing are achieved by the stimulation of carbohydrate receptors in the mouth. These sensors send signals to the brain, activating areas associated with reward, motivation and motor control. This in turn reduces the athlete’s perception of fatigue and increases power output, resulting in a performance boost.

“We know that our brain is often what is limiting our performance.  We formulated UNIT RINSE to maximize the cognitive benefits of carb-rinsing, without including added sugar or any artificial ingredients. It’s an Organic, Non GMO beverage which comes in 3 delicious flavors designed to drink after your 10 second rinse!” said Julia Bechtolsheimer, founder and CEO of Unit Nutrition.  “We are so excited to be part of the Boston Triathlon and to share UNIT RINSE with all the athletes competing.”

For more information and to order on-line, visit www.unitnutrition.com

About Unit Nutrition

Unit Nutrition is a sports nutrition brand working closely with the scientific community to adapt cutting-edge research into revolutionary, athlete friendly products. Unit Nutrition’s mission is to help bridge the gap between the science world and consumers through education, simplicity and transparency, and to remain at the forefront of the latest in research.  In addition to Unit Nutrition’s science focus, the Company strives to support local communities and places great emphasis on promoting access to sport and nutrition classes for young children.   More information can be found at www.unitnutrition.com

About the Boston Triathlon 

The Columbia Threadneedle Investments Boston Triathlon is the only triathlon to take place in the City of Boston. The race draws athletes from all around the world, the country, the state and the city of Boston. Each summer, athletes descend on the South Boston waterfront for two days of racing. Now in its 10th year, the Columbia Threadneedle Investments Boston Triathlon is a fixture in the community, with Olympic and sprint distance triathlons, the Boston Corporate Cup competition and an all-ages Kid’s Day. The race is produced by ethos, a mass participation event organization created to bring athletes together through challenging and unique sporting events. ethos also produces the Lobsterman Triathlon in Freeport, Maine. For more information about the Columbia Threadneedle Investments Boston Triathlon or to register, visit www.Bostontri.com

ethos

Unit Nutrition Brings Cognitive Fueling to 10th Annual Boston Triathlon

Contact Info

Erin Callanan
617-905-6866
erin@callananklein.com
www.active-ethos.com

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