Trust Performance Expands Distribution to Australia and New Zealand

June 4th, 2019

Trust Performance Expands Distribution to Australia and New Zealand

Bikesportz Imports named as the official distributor of Trust Performance suspension in Australia and New Zealand.

(Salt Lake City, UT – June 4, 2019)– Trust Performance, innovators in suspension technology, announced today a partnership with Bikesportz Imports to distribute Trust Performance’s suspension technology in Australia and, on an interim basis, New Zealand. Starting today, Trust Performance’s multi-link front suspension design, Message, is available for dealer order in these two countries.

“Australia and New Zealand have always been important target markets for Trust Performance. Since we launched, shops and riders in Australia have reached out to us with interest, and it’s great to be able to provide a professional in-country resource,” remarked Rob Aguero, Global Sales Manager of Trust Performance. “Partnering with a distributor like Bikesportz also couldn’t be better. Their technical background and commitment to expanding their presence in mountain bike made the decision to work together remarkably easy.”

David Cramer, Owner and Managing Director, founded Bikesportz Imports in 1987. The company has grown significantly in its 32 years of operation, playing an instrumental role in the development of the Australian bike industry. Today, Bikesportz Imports services nearly 1000 retailers, representing over 15,000 products from 20 of the world’s leading cycling brands. In addition to the outstanding Melbourne-based team of Brand Managers, Customer Service, Marketing, Accounts, Administration and Logistics staff, Bikesportz employs sales representatives in every major territory in Australia.

“The opportunity to deliver a truly cutting-edge product to the market with the potential to completely change the way we think about mountain bike suspension was too good to miss,” commented Kahill Tierney. “After extensive testing, the Trust fork exceeded our expectations, and we cannot wait to share it with the Australian market. Trust will complement the other premium mountain bike brands currently offered by our business, including Reynolds, Hope, and Northwave.”

In 2018, Trust Performance launched its first multi-link front suspension design, Message. By employing 130mm of contour travel, the Message allows the front of the mountain bike to realize the benefits that full suspension bikes have enjoyed for years. When encountering an obstacle, the Message allows the front wheel to move back and up simultaneously instead of only in line with the steering axis. This effect leads to noticeably improved traction, added stability, and more predictable handling in a wide variety of trail conditions.

Australian based dealers with interest in carrying Trust Performance suspension can reach out to Bikesportz Imports Product Manager, Kahill Tierney, at sales@bikesportz.com.au. Until Trust Performance establishes a long-term distributor partner in New Zealand, Bikesportz Imports will service New Zealand based dealers.

As Trust Performance continues to expand its global distribution network, distributors with interest in partnership opportunities are encouraged to contact Trust Performance’s Global Sales Manager, Rob Aguero, at sales@trustperformance.com.

About Trust Performance

Trust Performance is a suspension design company launched in 2018. Operations, design and engineering staff are headquartered in Salt Lake City, Utah while manufacturing and assembly take place at its production facility in Taichung, Taiwan. Trust Performance’s debut multi-link suspension design, Message, also received Pinkbike’s 2018 Product Innovation of the Year. More information on the brand and its technology can be found at www.trustperformance.com

Trust Performance

Trust Performance Expands Distribution to Australia and New Zealand

Contact Info

Garin Fons
garin@truecommunications.com
www.trustperformance.com

Share This Article

Options

Submit Your Press Release

Get your news delivered to thousands of media contacts and industry insiders in the running, cycling and triathlon industries now.

Newsletter

Join ESW Today!

Join

Connect