Transamerica Chicago Triathlon Supports Tri-Masters Sports Initiative Program By Reviving Kids Invitational Triathlon

July 11th, 2014

Transamerica Chicago Triathlon Supports Tri-Masters Sports Initiative Program By Reviving Kids Invitational Triathlon

Money raised helps fight childhood obesity and encourages a healthy lifestyle, self-discipline and teamwork through the sport of triathlon

CHICAGO, IL (July 11,  2014) – The Transamerica Chicago Triathlon, produced by Life  Time – The Healthy Way of Life Company, announced today the return of the Tri-Masters Invitational  Kids Triathlon on July 26, 2014 in support of the Tri-Masters Sports Initiative Program. Founded in Chicago 1992 by local endurance legend Bernard Lyles, Tri-Masters helps fight childhood obesity and encourages a healthy lifestyle, self-discipline and teamwork through the sport of triathlon.

The Tri-Masters Invitational Kids Triathlon, a USA Triathlon sanctioned event and open to children ages 6-15, will take place as part of the 3rd Annual Ready 2 Race Invitational Tri, an event that offers a dry run for select, first-time triathletes preparing for the Transamerica Chicago Triathlon in August. The event is free of charge, although a USA Triathlon youth membership is required and a recommended donation of $25 per participant is strongly encouraged. If needed, one year scholarships are available for youth participants ages 6-17. Registration is now open at www.tri-masters.org

This event is made possible by a grant from the Transamerica Chicago Triathlon, Chicago 5th Ward Alderman Leslie Hairston, and the Chicago Park District and through support of the entire Chicagoland endurance community. Triathletes, coaches and friends are asked to support Tri-Masters Sports Initiatives programs through both financial donations and via gently-used tri gear.

“As someone who cares deeply about the health and future of this community, I am extremely excited about the Tri-Masters Invitational Kids Triathlon, the only triathlon in Chicago’s beautiful South Shore neighborhood,” says Alderman Leslie A. Hairston, Fifth Ward. “In addition to promoting healthier lifestyle choices, Tri-Masters Sport Initiative Programs also serve as a safe environment for at-risk youth and encourage teamwork, perseverance, and total well-being.”

The TransAmerica Chicago Triathlon weekend presented by Toyota takes place on August 22- 24, 2014. Although the weekend culminates with the Transamerica Chicago Triathlon, the weekend also consists of the Life Time Kids Tri Chicago, presented by CLIF KID, and the Chicago Triathlon SuperSprint races (including the new Divvy Wave) on Saturday, August 23 at Montrose Beach.

For more information or to register, visit www.tri-masters.org. For more information about the Life Time Tri Series, visit ChicagoTriathlon.com or LifeTimeTri.com or like LifeTimeTri on Facebook.

About Tri-Masters

Tri-Masters is a not-for-profit organization that empowers at-risk children via triathlon in order to teach life lessons. As our youth athletes learn to swim, bike and run, they gain skills in goal-setting, conflict resolution, respect, responsibility, self-discipline and perseverance. The greatest reason for this program’s uniqueness is that it has shown more than 1,500 inner-city youth that the world is full of opportunities if you persevere and prepare. The program’s motto is “Tri and you can master anything in life.”  Nowhere is this more evident than in the eyes of the program’s youth. Learn more at www.tri-masters.org

About Transamerica Direct

Transamerica Direct is the direct-to-consumer business unit of Transamerica.  At Transamerica, we help our customers Transform Tomorrow®. Through Transamerica Direct, the Transamerica companies offer a wide array of life and health insurance solutions that create better tomorrows by protecting families and their dreams. Insurance products and services are issued by Transamerica Life Insurance Company, Cedar Rapids, IA, and affiliated Transamerica companies.

With more than a century of experience, Transamerica has built a reputation on solid management, sound decisions and consumer confidence. For more information, visit www.transamerica.comFacebook or Twitter.

About Toyota

Toyota, the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through its Toyota, Lexus and Scion brands. Over the past 50 years, the company has built more than 25  million cars and trucks in North America, where Toyota operates 14  manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people  (more than 37,000 in the U.S.).  The company’s 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  (NYSE:TM)   For more information about Toyota, visit www.toyotanewsroom.com.

About Life Time Fitness, Inc.

As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest — or discovering new passions — both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of July 11, 2014, the Company operated 111 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada.  Additional information about Life Time centers, programs and services is available at lifetimefitness.com.

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Life Time – The Healthy Way of Life Company

Transamerica Chicago Triathlon Supports Tri-Masters Sports Initiative Program By Reviving Kids Invitational Triathlon

Contact Info

Lauren Flinn
952-229-7776
lflinn@lifetimefitness.com
http://www.chicagotriathlon.com/

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