Toyota Partners with Big Apple Triathlon as Official Automotive Sponsor and Pace Car for NYC Event

September 16, 2026

NEW YORK, NY (September 16, 2026) /ENDURANCE SPORTSWIRE/ — Alpha Win is proud to announce that Toyota has signed on to be the Official Automotive Sponsor and Official Pace Car for the upcoming Big Apple Triathlon taking place on October 10 in New York City.

As part of the partnership, a Toyota vehicle will lead athletes along the course, serving as the event’s official pace car and setting the tempo for a premier race day experience.

“As athletes prepare for race day, we are excited to partner with such an reputable brand like Toyota as our official automotive sponsor,” said Chris Mayone, Director of Partnerships for Alpha Win. “Having Toyota lead the way on the course will bring immense energy to the race and elevate the overall athlete and spectator experience.”

The Big Apple Triathlon will take participants through one of the most iconic courses in multisport, featuring a swim in the Hudson River, a bike ride along the Henry Hudson Parkway, and a run through Central Park to the finish line.

“As athletes and New Yorkers ourselves, we are working to curate a race that ensures every participant has a safe, fun experience while discovering New York City in a whole new way,” said Alpha Win CEO and Race Director Tommy Struzzieri. “Having a trusted, industry-leading brand like Toyota on board reinforces our commitment to delivering a world-class event to our hometown.”

In addition to leading the Sprint bike leg, Toyota will showcase regional vehicle offerings and support participants throughout the event weekend. Athletes and fans can explore local deals, special lease options, and regional incentives by visiting Toyota Greater New York Deals & Incentives.

The Big Apple Triathlon features Sprint and Olympic distances, as well as Relay, Aquabike, and other options. For more information on how to register, visit www.bigappletriathlon.com. To learn more about partnership opportunities, please email Chris@Alpha.Win or view our sponsorship deck.

About Alpha Win

Alpha Win is a premier endurance event management company dedicated to producing high-quality triathlons and running events across the United States, providing “A Distance for Everyone” from beginners to seasoned athletes.

Media Contact:

Alpha Win
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Info@alpha.win
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