Tour de France draws 40m domestic TV viewers
September 22, 2020
The 2020 Tour de France proved a domestic TV ratings hit for France Télévisions (FTV) as more than 40 million viewers tuned into the public service broadcaster’s coverage of the three-week cycling grand tour. FTV reportedly saw its total viewership increase by seven million – more than 21% – on the 2019 race. The increase in viewership on pay-TV broadcaster Eurosport was up 73% to 3.4 million viewers. Read more on SportsPro Media.