BROOKLYN, N.Y. – April 11, 2019 – Tough Mudder, the global fitness and active lifestyle brand, kicked off its 2019 event season with last weekend’s Tough Mudder Los Angeles, which took place at Glen Helen Raceway in San Bernardino. The event drew over 8,000 participants, spectators, event personnel, and media guests. Based on previous event participant surveys, Tough Mudder Los Angeles generated approximately $6 million in economic impact for the community.
“This was our fourth year at the San Bernardino venue and it was the best and biggest yet,” said Kyle McLaughlin, President at Tough Mudder, Inc. “Between the new Tough Mudder 5K, fresh obstacles and a revamped Tough Mudder Village Festival, our LA event kicked off our 2019 season with a bang.”
The average income for a Tough Mudder participant is over $80,000, 90% are college educated, and are split nearly evenly between male and female participants.
Tough Mudder Los Angeles also supported various local and national charities, including the official charity of Tough Mudder Los Angeles, The Avielle Foundation – an organization dedicated to exploring the underpinnings of the brain that lead to violent behaviors and fostering engagement of communities to apply these insights and build compassion. The Avielle Foundation’s Founder Jeremy Richman was a Tough Mudder Legionnaire, and tragically passed away in late March.
At the event, Tough Mudder unveiled a larger and more powerful roster of brand partners than ever before, providing a uniquely fun experience for participants. Brands like Chipotle, Nexcare, Soap & Glory and CELSIUS returned and new partners such as Navy Federal Credit Union, MuscleTech, EVER MAN JACK, Alanic and Ace are first time Tough Mudder partners, revamping the Mudder Village Festival and offering more than ever before.
About Tough Mudder, Inc.
Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports and active lifestyle brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder, Tough Mudder 5K and Tough Mudder Classic) and competitive (Tougher Mudder, Toughest Mudder and World’s Toughest Mudder) events annually in 10 countries including the United States, Canada, United Kingdom and Germany. The company’s content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Other NAM sponsorship partners include 3M’s Nexcare and ACE brands, CELSIUS, Soap & Glory, EveryManJack, Navy Federal Credit Union, Alanic, Chipotle, MuscleTech and Viewsport. UK and Germany partners include Lucozade Sport, Brewdog, Snickers Protein, Toyo Tyres, Black Tower Wine, Rawbite, and Strandgut. For more information visit www.toughmudder.com.