Partnership to Include On-Site Activations and “Run and Talk” Events with Trail Running Legends
BOSTON, MA – Spartan, which recently expanded its fitness footprint with a trail running series, today announced a partnership with Altra, naming the top running brand the “Presenting Partner of Spartan Trail” and “Official Shoe of Spartan Trail.” The engagement will run through the 2019 Spartan Trail season, encompassing on-site branding and activations at events across the US.
“Spartan and Altra share a passion for helping others push the boundaries of what they thought possible,” said Spartan’s Director of Product Management Josue Stephens. “Together with Altra, we’re excited to collaborate and inspire people to step outside and onto the Spartan Trail to see what they are made of.”
In addition to on-site branding and exhibition space for racers to try-on and purchase Altra trail running shoes, the brands will present a series of “Run and Talk” events with a roster of trail running legends at local running specialty stores in each Spartan Trail market. The partnership also allows for Spartan to provide a complimentary spectator pass ($20 value) to every registered Spartan Trail racer.
“We are honored to partner with Spartan on their 2019 Trail Series”, said Altra President Todd Dalhausser. “Spartan has created a movement in the active lifestyle space that has motivated and inspired many people to create and accomplish new goals. We at Altra are long-time participants of Spartan, and we are excited to take that partnership and participation to the trails.”
Spartan trail events coincide with Spartan’s OCR race weekends, bringing the electric atmosphere of the brand’s festival to the trail running community. Spartan Trail events feature 10k and 21k distances with miles of rugged terrain and natural obstacles like river crossings, scrambles, log hops and technical single-track that define a traditional trail race.
Upcoming Spartan Trail events presented by Altra include:
|Palmerton, PA||July 14|
|Ft. Carson, CO||July 14|
|Asheville, NC||July 28|
|West Virginia||August 25|
|North Lake Tahoe, CA||September 28|
|Arrington, VA||October 27|
|Southern California||October 27|
|Vernon, NJ||November 3|
Altra was founded to help people run more naturally and with fewer injuries. We have our roots in a small specialty running store in the Wasatch Mountains of Utah where our founders noticed that customers seemed to be constantly hurt, despite their expert efforts to fit them for shoes. Traditional running shoes feature tapered toe boxes and elevated heels, which puts your foot in an unnatural position and encourages over-striding. Every Altra shoe is made with balanced midsole cushioning and a FootShapeTM toe box to encourage proper alignment and natural running form. We are also a Fit4HerTM brand, meaning every women’s shoe is built on a female specific last. Our roots run deep on the trail, but we’ve expanded since our inception to offer a full line of road, trail, training, lifestyle and outdoor shoes.
With more than 250 events across more than 40 countries on six continents, Spartan is the world’s largest obstacle race (OCR) and endurance brand. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite. More than five million participants have finished Spartan events, creating a lifestyle that extends beyond races including health and wellness products, training and nutrition programs, and popular media content, which has made OCR one of the fastest growing sports in the world. Spartan events feature races at various distances, Stadion and Sprint: 3-mile/5-km and 20 Obstacles; Super: 8-mi/13-km and 25 Obstacles; Beast: 13-mi/21-km and 30 Obstacles; and Ultra: 30-mi/50-km and 60 obstacles. Visit spartan.com for more information and registration.