The Ugly Sweater Run Presented by Kahlúa Wants to Know What City Has The Ugliest Holiday Sweaters?

November 29th, 2017

Global Contest Announced to Reward the Ugliest of Ugly Holiday Sweaters

Denver, CO – (November 29, 2017) – The Ugly Sweater Run (USR) presented by Kahlúa is a popular 5K national running series taking place across 11 US cities in December and benefitting One Warm Coat charity.

The race organizers today announced a new global Instagram contest to discover what city boasts the “Ugliest of all ugly sweaters,” and will compensate the winners handsomely.  There’s also a virtual component open to Motiv Running cities globally.

“Every year runners and walkers come out and really get into the holiday spirit and wear some of the ugliest sweaters one can ever imagine,” said race series director Jenna Velardi.   “We thought it would be fun to crown one city the ugliest sweater winner and offer the sweater owner a special cash prize.”

Brand new for 2017 is the virtual run and now all runners can join thousands of others like minded individuals across the globe and be eligible for one grand prize. The virtual runs are open beginning December 1- 31st,  and participants in the U.S., the UK and Europe are eligible to participate.  All runners will receive a race medal and are eligible to win a cash prize.

“We are also very excited about the new virtual element to the series and we look forward to seeing the ugliness from other countries too!,” added Velardi.

To enter the Ugly Sweater Run contest all participants are encouraged to follow the series on Instagram and upload an image of their really ugly sweater to The Ugly Sweater Instagram Page and tag it with the hashtag #TheUglySweaterRun.  A select panel of judges will review all entrants and ultimately crown runner ups and the grand prize ugly sweater.

The grand prize includes a $250 cash prize (to buy a really nice sweater) and complimentary entry into any USR in 2018.  The runner up will get $100 and third place receives a $50 gift prize.

To enter the virtual series you can sign up here at the Virtual Ugly Sweater Run.  One dollar from every entry will be donated to One Warm Coat and one grand prize winner will be awarded $250 from the Virtual Run category as well.

The Ugly Run Sweater series is now open for registration and holiday fun runners can go to to sign up.

The fun holiday run is open to runners, friends, and families and additional contests held onsite at the events include:   Best Dog, Best Moustache,  Best Beard, Best Home Made Sweater, Best Family, Most Original,  Most Inappropriate, Best Team, and Best Overall.  All participants are encouraged to donate a gently worn coat to go to One Warm Coat.  The charity provides warm outerwear to those in need.

The Ugly Sweater Run Presented by Kahlúa takes place in the following cities:

Seattle Washington – December 2, 2017

New York City – December 2, 2017

Washington D.C. – December 2, 2017

Boston, MA – December 9, 2017

Hartford, CT – December 9, 2017

Pomona, CA – December 9, 2017

Atlanta, GA – December 9, 2017

Denver, Co – December 16, 2017

Philadelphia, CA – December 16, 2017

Chicago, IL – December 16, 2017

Baltimore, MD – December 16, 2017

For Interviews or More information contact: Heather Krug at Heather Krug PR & Marketing, or 310-463-1415.


Motiv Sports is an active lifestyle and entertainment company focused on delivering authentic and immersive live and digital experiences. Founded in 2015, Motiv Sports is headquartered in Denver, CO, with offices across the country, Australia, United Kingdom and Canada. With decades of experience in the sports and entertainment events industry, the company is continually refining what works while exploring unique partnerships and opportunities to further enhance the consumer experience. The Motiv Sports platform currently consists of 41 triathlon and running events and digital properties with plans to expand into several vertical industries in the outdoor lifestyle space. A belief in better is the root of all motivation. That’s what Motiv Sports is all about. Learn more at

 # # #

Motiv Sports

The Ugly Sweater Run Presented by Kahlúa Wants to Know  What City Has The Ugliest Holiday Sweaters?

Contact Info

Heather Krug

Share This Article


Submit Your Press Release

Get your news delivered to thousands of media contacts and industry insiders in the running, cycling and triathlon industries now.


Join ESW Today!