The Running Event Partners with Running USA to Develop Race Director Education for 2021 Event

May 18, 2021

New conference program partnership will expand and diversify the quality education offered at the November 30 to December 2 event

PORTLAND, Maine (May 18, 2021) – The Running Event (TRE), North America’s largest running specialty trade show, today announced a partnership with Running USA to develop and implement conference programming for race directors at the event taking place November 30 to December 2, 2021 in Austin, TX.

“We’re thrilled to partner with Running USA for the Race Director conference education at TRE 2021,” said Christina Henderson, Executive Director, The Running Event. “Their deep industry expertise ensures attendees will get the most actionable education and insightful perspectives. Expanding the educational opportunities at TRE also enables us to unite this passionate community of race directors, retailers, and brands in one place for meaningful connection and peer-to-peer learning.”

Founded in 1999, Running USA is committed to educating those within the sport of running and the endurance business. The organization specializes in creating actionable and impactful content that provides event directors and organizers the resources they need to grow and excel.

“Running USA is pleased to be working side by side with TRE to develop educational content for its December 2021 event,” said Christine Bowen, Vice President of Programming, Operations & Partnerships, Running USA. “This will be one of the first opportunities for the industry to come together en masse, and Running USA plans to elevate the race director content offered at the event while addressing timely topics that are top of mind for all.”

Held on Tuesday, November 30 in conjunction with retailer-specific education, The Running Event’s Race Director track will include five conference sessions focused on exploring key industry issues and emerging opportunities. Running USA will guide the creation and development of the content, including speaker recruitment and participation.

“I attended the very first TRE in 2006 and have always been impressed by the number of running brands and retailers in attendance,” said Dawna Stone, CEO, Running USA. “I’m thrilled to bring Running USA’s educational content to such a highly respected industry event. The TRE/Running USA partnership benefits both organizations and the attendees.”

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About The Running Event

Launched in 2006, The Running Event is North America’s largest running specialty trade show. Each year, it attracts thousands of industry professionals seeking the latest in running footwear, apparel, gear, and services. With numerous opportunities for peer-to-peer learning, interactive and forward-looking conference programming, and dynamic product demonstration and discovery, The Running Event is the can’t-miss trade show for run specialty. For more information, visit: www.therunningevent.com/

About Diversified Communications

Diversified Communications is a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. As producers of these market-leading products, Diversified Communications connects, educates, and strengthens business communities in over 14 industries including: food and beverage, healthcare, natural and organic, business management and technology. Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business. For more information visit: http://www.divcom.com/

About Running USA

Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members’ events and businesses. For more information, visit: RunningUSA.org


Media Contact:

Candace Letizia
Marketing Manager
Diversified Communications