Eventbrite named as official registration partner for The Music Run™ U.S. events; Los Angeles registration now open with more than 20 cities expected to be announced
Today, The Music Run™, an immersive 5k fun running experience that puts music at its heart, announced that Eventbrite, the world’s largest self-service ticketing and registration platform, will be the exclusive ticketing and event management platform for its U.S. events. With this partnership, Eventbrite will begin handling registration for The Music Run with the Los Angeles event on January 9, 2016.
The Music Run™ had their largest event to date this month in Kuala Lumpur, Malaysia, where 15,000 participants took to the Sepang International Circuit, transforming it from a picturesque Formula 1 racing track to a pumping 5km ‘Sound Track’, breaking the national record for the largest 5k running event in the process.
Created by Fresh Events Global, The Music Run™ was first held in Kuala Lumpur, Malaysia in 2014. By the end of 2015, the event will be experienced by more than 100,000 participants across 12 events and 9 countries from Singapore to Hamburg, Germany. With an established following in Asia, 2016 will see further global expansion with events planned across Europe, North America, the Middle East and Africa.
Set over 5k, participants at The Music Run™ run through five different zones that each represents a different genre of music. In the lead up to the event, runners are encouraged to ‘Play DJ’ and help decide the music they want to listen to in each zone via a bespoke music selection mechanic created in conjunction with digital music partner, Spotify. Participants can listen to the songs in each playlist and the more a song is voted for and shared on Facebook, the more likely it is to end up as one of the top songs played during the run. Speakers line the entire course (aka ‘The Sound Track’) every 40m, creating a truly immersive and interactive music experience. The run ends with live performances from artists at the finish zone Music Festival.
Head of Endurance for Eventbrite, Mike Coleman, said, “As a registration and ticketing company that hosts events in every category imaginable, from endurance to conferences to music and entertainment, working with an event that so effectively spans two categories, music and endurance, is an especially good fit.”
Eventbrite continues to invest in the endurance space, as it brings several key marathons, races, and obstacle events to its platform. As people use Eventbrite to find things to do in both the music and endurance categories around the world, this partnership is set to make a huge impact in bringing The Music Run to an American audience.
Fresh Events Global Commercial Director Sam Middlehurst comments; “We are excited to partner with Eventbrite in the U.S. market. They bring to the table a fantastic registration platform and established connections with both music fans and runners. Music and running have always gone hand in hand and runners feel energized and uplifted at our events as they are immersed in rocking music festival vibes every step of the way. We look forward to working together to inspire Music Runners across the U.S.”
About The Music Run™
Launched in 2014 by Fresh Events Global, The Music Run™ is the only 5km fun run that puts music at the heart. For music lovers, casual runners and fun seekers, the bespoke digital music selection mechanic lets fans play DJ and help decide the music they want to listen to across the 5kms. Each km represents a different genre of music meaning runners enjoy five different beats along the way. With rocking music festival vibes every step of the way, running never sounded so good.
By the end of 2015, the event will be experienced by more than 100,000 participants across 12 events and 9 countries from Singapore to Hamburg. 2016 will see further global expansion with events planned across USA, Canada, UK, Germany, Sweden, France, South Africa, UAE, Singapore, Hong Kong, India, Taiwan, China, Thailand, Malaysia, Philippines, Indonesia and Myanmar. www.themusicrun.com
Eventbrite is the world’s largest self-service ticketing and registration platform, hosting a vibrant collection of live experiences to fuel people’s passions and enrich their lives. For organizers, Eventbrite provides a seamless, professional grade solution to create compelling event pages, sell tickets, promote and manage events, and analyze results – from the web or any mobile device. For attendees, Eventbrite offers access to a wide variety of live experiences, from small photography and yoga classes to large concerts and festivals with tens of thousands of people. Founded in 2006 and headquartered in San Francisco, the company has processed more than 200 million tickets in 180 countries and has eight offices around the world. Investors include Sequoia Capital, Tiger Global and T. Rowe Price. Learn more at www.eventbrite.com.
For media queries, please contact:
Fresh Events Global
Tim Johnston (Marketing Director) / Sam Middlehurst (Commercial Director)
Telephone: +64 22 169 3629 / +60 17 323 2438
Lauren Busley (Senior PR Manager)
Telephone: +1 415 215 8924