ACTIVE Network Will Continue to Support One of the Largest Running Event Series Globally With Its Integrated Event Management Technology Suite
Dallas – March 9, 2017 – ACTIVE Network®, the premier global marketplace for activities and events and an industry-leading provider of data solutions, today announced they have been selected to continue as the event management technology provider for The Color Run®, a leading global event organization that produces more than 300 experiential and themed events throughout more than 35 countries. With more than six million runners worldwide having experienced “The Happiest 5K on The Planet,” The Color Run will use ACTIVEWorks® Endurance, a centralized participant and event technology platform, to more easily, intuitively and securely manage their global participant engagement activities.
The Color Run once again selected ACTIVE Network due to ACTIVE’s depth of global industry knowledge combined with its ability to reliably and securely execute a broad range of interconnected administrative and operational tasks through a single technology platform. ACTIVEWorks Endurance will support the continued expansion of The Color Run’s marquee events through a suite of integrated offerings that allow The Color Run to intuitively manage everything from multilingual, multi-currency registration to marketing execution and effectiveness, race-day logistics as well as merchandise inventory and sales.
“ACTIVE has been a great partner for The Color Run since 2012, and we are excited to continue working together to provide Color Runners with a secure, world-class, mobile-optimized experience, from registration through event day and beyond,” said Travis Snyder, founder and chief executive officer of The Color Run.
In addition to providing marketing tools that include built-in social media engagement and email marketing capabilities, alongside customized digital marketing consultation services, ACTIVE’s technology suite will enable The Color Run to better understand both participant and financial drivers through delivery of business intelligence insights and analytics.
“We’re constantly evaluating the needs of large-scale events and event series, as well as investing in delivering what organizations need to establish and expand their brands into new markets around the globe,” said Sam Renouf, general manager for sports at ACTIVE Network. “Working in partnership with industry leaders like The Color Run ensures that we keep pushing the boundaries of event technology. We’re excited to be launching new, innovative features such as social referral incentives and engagement tracking, in partnership with The Color Run this year. We look forward to continuing our relationship with The Color Run to provide them with technology, service and resources that support their continued growth and ultimately bring together even more participants to experience this global phenomenon.”
About The Color Run®
The Color Run is the largest event series in the world and the first of its kind. Founded in 2012, the number one goal of The Color Run is to produce the ‘Happiest 5k on the Planet’ giving participants an unforgettable experience. With no winners or official times, The Color Run celebrates healthiness, happiness and individuality, helping participants achieve their fitness goals by providing a fun, un-intimidating running environment. To learn more about The Color Run, visit The Color Run Website. #Happiest5k #DreamInColors
The Color Run is a product of Bigsley™ Event House, a leading creator of experiential events including: The Color Run Night®, Pumpkin Nights, Dam Train Race, Electric Run® and Soul Pose™.
About ACTIVE Network
ACTIVE Network® is the premier global marketplace for activities and events, connecting participants and activity organizers, while offering intelligence solutions through our industry-leading data and insights platform. Our enterprise-level ACTIVEWorks® platform offers organizers advanced SaaS technology that streamlines the administration of activities and events. Our ACTIVE Network Activity Cloud® platform combines data solutions and intelligence tools to provide actionable insights that help organizers better manage their events and increase both revenue and participation. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas, with offices throughout North America, Europe, Asia and Australia. For more information, please visit ACTIVEnetwork.com and follow us on Twitter.
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