The Boot Campaign & Rock ‘n’ Roll Marathon Series Announce Partnership

December 30th, 2013

The Boot Campaign & Rock ‘n’ Roll Marathon Series Announce Partnership

Military support organization to become benefiting charity of Rock ‘n’ Roll Arizona Mini-Marathon

Phoenix, AZ – December 30, 2013 – The Boot Campaign and the Rock ‘n’ Roll Marathon Series today announced a new partnership to show appreciation for troops and raise funds for military programs at the 2014 P.F. Chang’s Rock ‘n’ Roll Arizona Marathon & ½ Marathon.

A grassroots initiative which started in 2009, the Boot Campaign will become the benefiting charity of the 5.4-mile Mini Marathon on Sunday, January 19, 2014. The race joins many other sports leagues and celebrities who have signed on to show support and thanks for our heroes, while helping to raise critical funds to support the campaign.

“Our popular mini distance allows more people to experience the fun and excitement of a Rock ‘n’ Roll Marathon event and we are delighted to partner with the Boot Campaign fundraising initiative that supports our armed forces,” said Dave Hussa, Vice-President of Charity Partnerships for the Rock ‘n’ Roll Marathon Series.  “By wearing the Combat boots or committing to fundraise through the event, runners are making a visible and inspirational commitment for those who serve our country.”

The Boot Campaign provides an easy and tangible way for participants to show their support for our troops that directly benefits our military. Along with its partner charities and celebrity supporters, the Boot Campaign aims to raise public awareness and recognize the efforts and sacrifices of those who have risked, and in some cases lost their lives to protect America’s freedoms.

“The Rock ‘n’ Roll Arizona Mini-Marathon is the perfect opportunity to say ‘thank you’ with your feet,” says Danielle Zopf, Boot Campaign’s Director of Corporate Responsibility.  “Walk or run a mile in their shoes to show them that you are grateful for the many sacrifices they make for our freedom. Buying our combat boots also funds our assistance programs as $50 from every pair goes to helping service members, Veterans and their families.”

The P.F. Chang’s Rock ‘n’ Roll Marathon & ½ Marathon is returning for its 11th year, and will feature live bands and entertainment at each mile of a scenic course through Phoenix, Scottsdale and Tempe. The race features a 26.2 marathon, 13.1 half marathon, 2-person relay, and Cole Bike Tour in addition to the Mini Marathon. More than 24,000 expected participants will finish at Tempe Beach Park, where The Joy Formidable will perform a free post-race concert.

Event weekend in Arizona kicks off with a free Health & Fitness Expo presented by Fox 10 and My 45, where runners can find over 100 vendors, interactive clinics with running experts and elite athletes, and much more. The Boot Campaign will have an interactive booth at the expo, which takes place at the Phoenix Convention Center on Friday, January 17th and Saturday, January 18th and is free and open to the public.

For more information about supporting the Boot Campaign and or to register for the Mini Marathon, visit RunRocknRoll.com/Arizona.

About Boot Campaign

The Boot Campaign is a national 501c3 nonprofit that is dedicated to showing tangible appreciation of our active military, raising awareness of the challenges they face upon return and supporting their transition home.  The Boot Campaign cultivates awareness, promotes patriotism, and provides assistance to military, past and present, and their families.  Through the sale of its signature military combat boots, general public donations, and corporate sponsorship, the Boot Campaign operates five distinct initiatives — Jobs, Housing, Wellness, Urgent Assistance and Family Support– that are caring for military personnel, past and present, healing from a variety of physical and emotional combat wounds, embodying the campaign motto that, “When They Come Back, We Give Back”.  Further information can be found at BootCampaign.com.   

About the P.F. Chang’s Rock ‘n’ Roll Arizona Marathon & ½ Marathon

The 2014 P.F. Chang’s Rock ‘n’ Roll Arizona Marathon & ½ Marathon will take place Sunday, January 19. The fast and scenic courses will give runners a first class tour of the desert cities of Phoenix, Scottsdale and Tempe. Runners can rock to the sounds of live, local bands playing every mile of the Marathon & ½ Marathon courses, along with enthusiastic cheerleaders to keep participants moving. The event includes a bike tour, 2-person half-marathon relay concludes with a post-race concert and finish line festival. A two-day Health & Fitness Expo kicks off race week at the Phoenix Convention Center on Friday, January 17 and Saturday, January 18. The expo will feature over 100 vendors featuring the latest in running gear, nutrition and training tips. To register for the race or for more information, visit RunRocknRoll.com or follow us on Twitter @RunRocknRoll.

Competitor Group, Inc.

The Boot Campaign & Rock ‘n’ Roll Marathon Series Announce Partnership

Contact Info

Dan Cruz
619-925-7671
dcruz@competitorgroup.com
http://www.CGImediakit.com

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