Terrano Partners with Professional Enduro Cyclist Noga Korem
March 22, 2019
Philadelphia, Penn. (March 22, 2019) – TerranoTM announces its partnership with world-class Enduro cyclist Noga Korem. Korem, a professional rider with GT Factory Racing, will utilize Terrano’s latest generation product, Terrano XT in her training and race reconnaissance. Korem began her cycling career as a Cross Country Olympic rider and transitioned to Enduro only two years ago, showcasing her strength and skills.
“I am very happy to be joining the Terrano team and to be able to use this really useful product and technology. The Terrano XT is a great tool for my training as a pro athlete or as a bike guide. At my training I can talk with my coach while riding (when we train together) that way we don’t need to shout to each other and we can talk in a normal voice. Same as when I am guiding other riders, it’s easier to communicate while riding especially on the single tracks. With Terrano, I can explain to the rider the skill and what they need to focus or change in their position on the bike without having to stop,” said Korem.
This world-class extreme biker was 4th in the 2018 Enduro World Series (EWS) and has her eyes set on this year’s series, which started in New Zealand this weekend. Known for her power and speed, she is most known pure joy of riding is the characteristic most vibrant.
“I’ve known Noga since her first steps in the sport,” said Ran Margaliot, Managing Director, Terrano Systems. “It is amazing to see the progress she has made in a very short time to the top of the Enduro World Cup Series. Knowing her potential, I’m confident she would make a good use of Terrano’s communication system in her training, to improve her skills even further and gain that extra advantage that makes all the difference”.
With the communication technology of Terrano, athletes can enhance their performance and training safety. Terrano allows an athlete to communicate with other riders, as well as their coach during training with a quality sound out of ear system. This patented speaker allows clear communication while being able to hear what is happening around them. Driven by adventure, adrenaline and performance balanced with human connection, Terrano strives to bring the cycling community together, safely and Korem is well-known for her passion for riding and her position as a mentor to many up and coming riders and recreational riders.
“Since I spend many hours a day on my bike, the Terrano system makes it a lot more fun and easy. I love to use it on the long road rides and off road rides and listen to music and if needed for important calls, I can answer my phone without taking my hands off the handlebar,” added Korem.
Korem is an active component in Terrano’s product testing, product development and community outreach. Korem will be making an appearance with Terrano during next month’s Sea Otter Classic, where she will race the enduro, dual slalom and downhill events. The iconic spring event is the US season opener for the racing scene and the bike industry.
“My racing goals for 2019 is to get on the EWS podium at the overall ranking and move up from my 2018 place as well as achieve EWS podiumsand international podiums in 2019. I also have important non-racing goals to bring more girls and women into cycling and to help develop the Israeli young generation especially girls. One of my dreams is to start an Enduro series in Israel and to help young riders to reach the world level. With Terrano’s support, I am able to focus on those goals, and to do everything I can to achieve them,” commented Korem.
Terrano is a subsidiary of Cardo Systems, Ltd. the global market leader in wireless communication systems for motorcyclists.
ABOUT NOGA KOREM
Noga Korem discovered riding bikes at 14 years old and being a young rider in Israel, where cycling is not a major sport, she worked to find her way onto the world stage of cycling. With determination, she finished 5th at the XCO Junior World Championships at age 18. WIth a passion for pushing the edge, she found her love in mountain biking. In the following years Noga won several XCO National titles, and then found her calling in the Downhill and Enduro disciplines, entering the scene In 2017 racing as a “Priveteer” in 2017 without any team support, she was awarded as the “Breakthrough of the year” by the Enduro World Series. Signing for the American GT Factory Team in 2018-2019 was a profound moment and she finished on the Podium at the prestigious Whistler EWS race. It was a game-changing result which proved that this determined athlete have what it takes to perform against the worlds best in the sport. NogaKorem.com
TerranoTM is an innovative communication company, developing products to connect adventure and safety. TerranoXT is the latest product from the cutting edge company, designed to evolve the riding experience and bring communication safely to cyclists. A subsidiary of Cardo Systems, Terrano empowers bicycle riders through communication, bringing the ability to communicate for a more enjoyable and safer riding experience. Having launched the first system in 2016, Terrano continues to develop high-end communication and entertainment systems for cyclists, sharing the passion for the human connection and the outdoor adventure. Terrano is founded on decades of technology and innovation guided by profound market leaders in high-performance, field – proven outdoor Bluetooth® communication systems. Terranosystems.com
Cardo Systems specializes in the design, development, manufacturing and sale of state-of-the-art communication systems for motorcycle riders. Since inception in 2004, Cardo has pioneered the vast majority of innovations for Bluetooth motorcycle communication systems. The company’s products, now available in over 85 countries, are the world’s leading communication devices for the motorcycle industry. cardosystems.com