Team Wurtele’s Heather Builds World-Class Season with Latest IRONMAN 70.3 North American Pro Championship Victory

May 13th, 2016

(Boulder, CO) – As her win this past weekend at the IRONMAN 70.3 North American Pro Championship demonstrated, Team Wurtele’s Heather is methodically building a world-class season. The Human Interest Group congratulates Wurtele for extending her reign as the IRONMAN 70.3 North American Pro Champion for another year, her third IRONMAN 70.3 victory in as many races so far in 2016.

Wurtele launched her remarkable season by taking 1st place, and delivering the fastest bike time among pro women, at IRONMAN 70.3 Monterrey in March. Two weeks later, the Canadian took the top spot at IRONMAN 70.3 California (Oceanside) where she again had the fastest bike split. True to form, Wurtele clocked the fastest bike and run splits before she crossed the finish line first at Saturday’s IRONMAN 70.3 North American Pro Championship.

“Commitment to disciplined training year-round is paying off for Heather,” says Michael Cardoza, director of the Human Interest Group. “If you follow Heather, you see that she is deliberate and smart in her physical training and race-day performance. She also keeps her attitude positive and healthy, so that both her mind and body are working in tandem to reach the finish line first.”

“I think Heather’s rock-solid focus on elite physical performance and mental focus is one of her primary competitive edges. It’s why she is consistently standing at the top of the podium. All too often we see athletes slowdown once they hit there mid to late 30’s, but I honestly don’t think we’ve seen Heather’s best performances yet.” 

Like her 2016 win on the unpredictable St. George course, Wurtele steadily advanced through a strong group of elite contenders to ultimately keep her title. After Wurtele exited the swim among the top 10 pro women, she made her way to the lead pack on the bike. With about one-third of the bike course remaining, Heather rode past her two competitors to take the front spot and claim the fastest bike time (2:22:33).

Wurtele started the 13.1 mile run in the rain with eventual runner-up Holly Lawrence. Lawrence shadowed Wurtele through the first several miles until Heather’s dominating run took over.  Her run was clocked at 1:22:55, also the fastest during the day. Wurtele kept the IRONMAN 70.3 North American Pro championship title by crossing the finish line first with a time of 4:16:48, about one minute faster than her 2015 time.

Wurtele also credits strong, ongoing relationships with sponsors for providing the support to optimize her elite-level condition during the 2016 races.

“In addition to having the best equipment to go fast on race day, support from my sponsors goes so much further than that! From daily nutrition, to recovery, to having things like all the shoes and kit that I need to knock off the typical three workouts per day… So much goes into successful training blocks, culminating in big race performances, that it’s almost impossible to express the magnitude of my appreciation!,” Wurtele stated about her support team.   

This season, Team Wurtele continues partnerships with Aqua Sphere (wetsuit), Cervel0 (bike), ENVE (race wheels), Saucony (running shoes), First Endurance (nutrition), Manitoba Harvest, Powertap, Cobb Cycling, Smith, NormaTec and welcomed Louis Garneau (race kit).

Wurtele will line up next at IRONMAN 70.3 races in Victoria, British Columbia; Mount-Tremblant, Quebec; and Racine, Wisconsin prior to the 2016 IRONMAN 70.3 World Championships in Mooloolaba, Australia.  After a second place finish at last year’s 70.3 World Champs, Wurtele is aiming once again to take the podium through her winning strategy that has already delivered a championship season.

Team Wurtele is comprised of Heather and her husband Trevor, a professional triathlete who recently took 2nd place at IRONMAN 70.3 Monterrey and 6th among the pro men at the North American Pro Championships. The couple turned full-time professional triathletes in 2009, and Heather has since accumulated an amazing 16 champion titles at the 70.3/long-course distance and 6 at the Ironman distance. Heather has been recognized as the Canadian Long Course Triathlete of the Year four times, most recently for 2015.

Follow Wurtele’s journey this year as the top IRONMAN 70.3 women pro champ through Team Wurtele’s website: and social media: Instagram: @teamwurtele; Facebook: teamwurtele1; Twitter: @teamwurtele; YouTube: @hezandt.

Team Wurtele (Heather and Trevor) is part HIG’s Professional Triathlon global roster that includes three-time IRONMAN World Champion Craig “Crowie” Alexander, IRONMAN Champion Rachel Joyce, multiple XTERRA World Champion Lesley Paterson, four time World Champion Tim Don, Ironman 70.3 Champ Radka Vodičková’, triathlon’s Next Gen star Samuel Appleton, All-American Ironman champ Ben Hoffman, young XTERRA phenomenon Mauricio Mendez, 70.3 Champs Lauren BarnettJake Montgomery, and Aussie favorite Paul “Barny” Matthews. Visit for latest athlete bios and updated race reports.

About Human Interest Group

Based in Boulder, Colorado, the Human Interest Group (HIG) provides marketing bandwidth, sponsor activation strategies and services, and audience-building content for companies around the world. Our trademark PROTRI division is triathlon’s leading professional sports management agency. Our clients are established and entrepreneurial businesses in the triathlon, endurance sports, and the active lifestyle space. Whether needing a credible brand ambassador or wanting a fresher perspective on your business development strategy, clients value our relationships, knowledge, and credibility when it comes to building engagement within the active lifestyle communities. Got an idea? Contact us

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Team Wurtele’s Heather Builds World-Class Season with Latest IRONMAN 70.3 North American Pro Championship Victory

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