Inaugural event generated more than $18.2 million for local economy
St. Louis, MO – June 6, 2012 – The first Rock ‘n’ Roll Marathon Series event in St. Louis provided a big boost for the local economy, generating a total economic impact of over $18.2 million according to an economic impact study conducted by the San Diego State University Sports MBA program.
The second annual event has been officially named the TASK Rock ‘n’ Roll St. Louis Marathon & ½ Marathon presented by the Quinn Family Charitable Fund. Team Activities for Special Kids (TASK) is a St. Louis-based nonprofit organization that provides safe, accessible recreational opportunities for children with special physical and developmental needs.
“The first ever Rock ‘n’ Roll St. Louis Marathon & ½ Marathon was a great success by every measure,” said Jeffry N. Quinn, founder of the Quinn Family Charitable Fund. “In addition to the positive impact to the local economy, participating runners raised more than $1.2 million for Team Activities for Special Kids. I’m delighted TASK has been named the title partner to create even more awareness and fundraising for such a worthy cause.”
“The inaugural Rock ‘n’ Roll Marathon held in St. Louis brought a welcome boost to our local economy, raised a significant amount of money for Team Activities for Special Kids and encouraged St. Louisans to increase their physical activity,” said St. Louis Mayor Francis G. Slay. “I’m proud to be part of an event that showcases St. Louis, promotes a healthy lifestyle and most importantly, helps local children with special needs.”
The economic impact report showed that the 2011 race filled 11,349 hotel room nights, producing $792,510 in new tax revenue and other tourism-related fees collected by local government. The race attracted an estimated total of 17,126 marathon-related visitors from all 50 states and 25 countries throughout race weekend.
The 2012 TASK Rock ‘n’ Roll St. Louis Marathon & ½ Marathon is taking place on Sunday, Oct. 21 and registration is open at Competitor.com.
Team Activities for Special Kids (TASK) is a nonprofit 501(c)3, year-round instructional sports program that provides athletic and social opportunities to kids with special needs. The purpose of the program is to help build self-esteem and skills in children with special needs. TASK began in the summer of 1996 with a tee ball program involving 26 athletes with special physical and/or mental needs. Since then it has evolved into a year-round program and currently offers a variety of sports and social activities to more than 800 athletes. Please visit tasksports.org to learn specific details about each activity.
About the Rock ‘n’ Roll Marathon Series
Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is known for lining the race route with live bands, cheerleaders and themed water stations. The original Rock ‘n’ Roll Marathon in 1998 is still recognized as the largest inaugural marathon in U.S. history with 19,979 entrants. Today, the Rock ‘n’ Roll Marathon Series has spread to twenty-seven cities around the world, creating the first international series of marathons and half-marathons, which will attract more than 450,000 participants in 2012. For more information, please visit Competitor.com or follow @RunRocknRoll on Twitter.
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