Finnish sports watch brand named exclusive sports watch sponsor for iconic ultramarathon
OGDEN, Utah (November 8, 2018) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces a new partnership with the iconic Western States 100-Mile Endurance Run. As the exclusive sports watch sponsor for the California event, Suunto will grant one lucky winner a coveted place at the 2019 start line in addition to a new Suunto 9 watch through the fan-generated #SuuntoUltraCommunity contest, which runs through November 27, 2018.
“Western States is one of the most highly regarded ultramarathons in the world and we are honored by the opportunity to connect with a wonderful race community,” says Suunto Americas Marketing Manager Caleb Whittle. “Given Suunto’s heritage in navigation as well as the ongoing success of our Suunto 9 sports watch, this partnership is an ideal fit. A ‘crown jewel’ of ultramarathons, Western States presents an incredible platform for Suunto to deepen our investment in trail and ultrarunning.”
The Western States 100-Mile Endurance Race is the world’s oldest 100-mile trail trace race, bringing hundreds of athletes together each year to navigate the challenging route across the Sierra Nevada Mountains, from Squaw Valley to Auburn, California. With over 18,000 feet of climbing and nearly 23,000 feet of descent, the race has become one of one of the ultimate tests of endurance in the world.
In the Suunto 9, Western States athletes have one of the ultimate timepieces available to ultra-distance runners. Highlights of the Suunto 9 include customized battery settings and 120-hour battery life, as well as the unique FusedTrack technology, which improves GPS accuracy while extending battery life.
“For more than four decades, Western States has maintained a leadership position among the world’s iconic endurance events due to its willingness to embrace the future,” says Western States Race Director Craig Thornley. “We feel our new partnership with Suunto accomplishes this in a major way. Suunto’s core values and mission center on individuals achieving their greatest selves through forward-thinking thought, innovation and determination — which also echo our values and mission. We are extremely excited about what our future holds thanks to this important partnership.”
As a result of its popularity, the Western States Endurance Run’s lottery is notoriously challenging, but Suunto is extending a race entry to one deserving lottery applicant through the #SuuntoUltraCommunity contest, which opens November 8 – 27, 2018. To participate in the contest, Western States hopefuls should post a photo on Instagram, Facebook or Twitter with a caption describing what the community of ultra-running means to them, along with the hashtag #SuuntoUltraCommunity. In order to qualify, all entrants must meet all requirements to run the Western States 100, including having finished a qualifying race and applied for the lottery by November 10, 2018. The winner will be announced at the lottery drawing on December 1, 2018.
Visit bit.ly/SuuntoWSER for more information.
About Suunto: Suunto was born in 1936 when Finnish orienteer and engineer Tuomas Vohlonen invented the mass production method for the liquid-filled compass. Since then, Suunto has been at the forefront of design and innovation for sports watches, dive computers and sports instruments used by adventurers all over the globe. From the highest mountains to the deepest oceans, Suunto physically and mentally equips outdoor adventurers to conquer new territory.
Suunto’s headquarters and manufacturing plant is in Vantaa, Finland. Employing more than 400 people worldwide, Suunto products are sold in over 100 countries. The company is a subsidiary of Amer Sports Corporation along with its sister brands Salomon, Wilson, Atomic, Arc’teryx, Mavic and Precor.
Contact: Emily Banks
970-924-0704 ext: 103