Surf City Marathon Partners with Prjkt Restaurant Group to Add Fun to the Run

January 25th, 2019

Surf City Marathon Partners with Prjkt Restaurant Group to Add Fun to the Run

Enhanced Race Weekend Experience Includes Mile Beach Run on the Sand on Saturday, Spectator Zones at Pacific Kitchen and SeaLegs at the Beach, and Finish Line Entertainment by OC Bands Tijuana Dogs and Those Guys

HUNTINGTON BEACH – January 25, 2019 – More fun at the end of your run. That’s what more than 15,000 participants in the 2019 Surf City Marathon & Half Marathon on February 1-3 can expect thanks to a new partnership with Prjkt Restaurant Group. Featuring an award-winning route that showcases the scenic Huntington Beach oceanfront, the 23rd annual event is set to run along the Pacific Coast Highway on Sunday, February 3, 2019. 

“The Surf City Marathon is a heritage event in Huntington Beach with its unique combination of running, fun and community,” said Alicia Whitney, CEO and Founder of Prjkt Restaurant Group. “It’s really a bucket list achievement to finish a marathon or half marathon and something that should be celebrated. We look forward to making sure that the runners have a great time after the race, and that the community has a great place to hang out as they cheer participants to the finish line.”

Through the partnership with Prjkt Restaurant Group, both Pacific Kitchen and SeaLegs at the Beach have been designated as official spectator zones. Each restaurant is located on the sand and accessible via Warner Ave at Pacific Coast Highway. After runners cross the finish line, they will head to the beach for the finish line festival and keep the fun going with a one-of-a-kind celebration at the Sandbar presented by Michelob Ultra. Local favorites the Tijuana Dogs will headline the post race concert on the main stage from 9am-1pm. With complimentary beer for athletes 21+, food trucks, live music and thousands of spectators, it’s truly one of the biggest beach parties of the year in Orange County. In addition, runners that visit SeaLegs Wine Bar and SeaSalt Woodfire Grill (located on Beach Blvd and Atlanta Avenue in Huntington Beach) for breakfast or lunch after the race will receive a complimentary beer with meal purchase.

“From the first finisher to the last, our goal is ensure every athlete has an incredible experience,” said Megan Deer, Director of Event Management for the marathon. “But it’s not just about the participants, we want to ensure that the community can come and cheer on marathon and half marathon runners with two prime viewing locations right on the sand. The event team is committing to making the 2019 race the best running experience in Southern California.”

This year’s event weekend will include two days of running the “Cowabunga Challenge” mile on the sand on Saturday, February 2. Southern California rock band Those Guys will perform at the post race beer garden stage on the beach from 12pm to 4pm. Finishers of the mile race will receive a free beer (21+) medal and exclusive finishers’ cape. Runners who complete both the mile on Saturday and either the 5k, half-marathon or marathon on Sunday will receive a commemorative football. 

The Surf City Marathon is a convenient destination event with the expo, start line and finish line festival all taking place just steps away from the sand. Race weekend kicks off with an Active Lifestyle Expo on Friday, February 1 from 1:00 pm – 7:00 pm and Saturday, February 2 from 10:00 a.m. – 4:00 p.m. at the main Huntington Beach Parking Lot, across from the Waterfront Beach Resort. The interactive expo will showcase vendors featuring the latest in running gear, nutrition and fitness apparel.

Race day begins on Sunday at 6:30am with the marathon, half-marathon and 5k. Runners enjoy one of the most scenic race courses in the United States with spectacular views along the route. Event weekend concludes with a finish line festival and Sandbar presented by Michelob Ultra. To register for the race or for more information, visit or follow @RunSurfCityUSA on Instagram. 

About the Surf City Marathon
The Surf City Marathon & Half Marathon will take place the weekend of February 1-3, 2019. The event recognized as the one of the most scenic race route in the western hemisphere, showcasing miles of oceanfront views and an expansive finish line festival on the beach. The scenic course will give runners a first-class tour of Huntington Beach with the convenient start and finish line located just steps from the sand. A two-day Active Lifestyle Expo kicks off race weekend in Huntington Beach Parking Lot, across from The Waterfront Beach Resort on Friday, February 1 and Saturday, February 2. The expo will have numerous vendors featuring the latest in running gear, nutrition and informational clinics. The event culminates with a post-race Sand Bar presented by Michelob Ultra, with entertainment, food trucks and fun as participants celebrate their accomplishments. Further information about the Surf City Marathon can be found online at

About Prjkt Restaurant Group
Prjkt Restaurant Group is on a mission to create culinary adventures infused with the distinctive vibe of Surf City, USA. Formed by hospitality entrepreneur Alicia Whitney and her team who developed award-winning SeaLegs Wine Bar, with locations in Huntington Beach and LAX Terminal 2, and Seasalt Woodfire Grill in Huntington Beach, Prjkt Restaurant Group offers inviting dining experiences and playful interpretations of American classics – all developed to celebrate California culture and the people who embrace it. Its beachfront concepts, opened summer 2016 in partnership with the California Department of Parks and Recreation, include four themed concessions at Bolsa Chica State Beach. Learn more at

Media Contacts 
Emilie Perkins, 714-747-5854
Dan Cruz, 619-925-7671 

Surf City Marathon

Surf City Marathon Partners with Prjkt Restaurant Group to Add Fun to the Run

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Dan Cruz

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