Super League Triathlon Secures Live and Highlights Coverage Across Europe on Eurosport and discovery+ in 2022
March 7, 2022
- SLT’s Arena Games Triathlon and Championship Series to air in 50 markets in Europe across Discovery’s network of channels and platforms
- Live and on-demand coverage of SLT events to reach more than 200 million viewers via broad television coverage and streaming via discovery+ and the Eurosport App
/ENDURANCE SPORTSWIRE/ – Super League Triathlon (SLT) and Discovery Sports have agreed a partnership which will bring live and on-demand coverage of all SLT events in 2022 to the widest audience in Europe.
Super League Triathlon is the world’s premier swim-bike-run series, pitching the very best athletes against each other in quick and exciting race formats in fantastic destinations across the globe.
The first of its events in 2022 will be the Arena Games Triathlon, a dynamic new esports format which blends real life and virtual racing to deliver an immersive viewing experience via a unique partnership with Zwift. It will crown official triathlon esports World Champions thanks to its ground-breaking partnership with World Triathlon via events in Munich (April 9), London (April 23) and Singapore (May 7). Later in the year SLT will stage its global Championship Series with a calendar of outdoor events around the world.
The deal with Discovery Sports will bring live coverage and highlights content of all SLT events to Eurosport 1 and 2 with a potential broadcast reach exceeding 200 million viewers. Discovery will also harness its streaming products – discovery+* and the Eurosport App – to bring live and on-demand coverage to its subscribers while stories from the SLT will be told via Eurosport.com – Europe’s number one digital sports destination.
Complementing this live sports offer, Discovery will harness its expertise in real life entertainment and storytelling to bring SLT’s latest documentary series ‘Every Second Counts’ to discovery+ along with additional shoulder content for fans.
Super League Triathlon CEO, Michael D’hulst, said: “Super League Triathlon’s mission is to bring professional triathlon to a mainstream audience and give our amazing athletes and sport the best platform to grow. Partnering with Discovery is a significant milestone as it allows us to work with a fantastic company who, like Super League, are known for innovation and delivering amazing content to sports fans. It also opens up triathlon for regular viewing to a massive audience already engaged in watching sport.”
Trojan Paillot, VP Sports Rights Acquisition and Syndication at Discovery Sports, said: “We have long championed elite triathlon events between Olympic cycles and are committed to bringing inspirational stories involving the world’s best triathletes to fans across Europe.
“We look forward to partnering with Super League Triathlon to harness the full scale of our channels and digital platforms including discovery+ to offer viewers access to every moment of SLT action in 2022.”
*SLT events will be streamed on discovery+ in Denmark, Finland, Italy, Netherlands, Norway, Sweden and the United Kingdom. In all other European markets, coverage is available on Eurosport’s digital services.
Head of Communications
About Super League Triathlon
Super League Triathlon (SLT) is the world’s premier swim-bike-run Series, pitching the very best athletes against each other in quick and exciting race formats in fantastic destinations across the globe.
The Championship Series takes place from August-November with the best triathletes on the planet doing battle over game-changing formats which are redefining the sport for a modern audience.
Super League’s Arena Games Triathlon is a dynamic new esports format which blends in real life and virtual racing to deliver an immersive viewing experience via a unique partnership with Zwift. It will crown official triathlon esports World Champions thanks to its ground-breaking partnership with World Triathlon.
For more information visit superleaguetriathlon.com.
About Discovery Sports:
Discovery Sports represents Discovery’s portfolio of sports brands, channels and platforms. It collectively reaches 130 million people every month, engaging fans and broad audiences in more than 200 markets and in over 20 languages across all platforms where consumers are spending time — free-to-air TV, pay-TV, streaming, online and social. Discovery Sports includes the much-loved consumer brands Eurosport, Global Cycling Network (GCN), Global Mountain Bike Network (GMBN), Golf Digest and GOLFTV powered by PGA TOUR, as well sports programming and content on discovery+ and Discovery’s free-to-air TV networks. They connect audiences with the greatest sporting events in the world. This includes being the Home of the Olympics Games in Europe; tennis’ Grand Slams; cycling’s Grand Tours and more than 200 days racing a year; the PGA TOUR year-round; the best new and existing electric racing series with ABB FIA Formula E World Championship and FIA eTouring Car World Cup; and every major winter sports World Championship and World Cup event. Discovery Sports completes a full 360 offer with its events management and promotion arm, Discovery Sports Events.