St. Louis Rams Announce Race to Kick Off 2013 Season

May 17th, 2013

St. Louis Rams Announce Race to Kick Off 2013 Season

Rams Back to Football Run looks to welcome 1,500 runners downtown on Sat., Sept. 7; Runners will finish on the 50-yard line; Ticket bundles available;Race is part of NFL Back to Football Run Series and includes Rams PLAY 60 Fun Run for kids, post-race tailgate party; sign up at NFLRunSeries.com

St. Louis, MO – May 17, 2013 – The St. Louis Rams and Competitor Group, Inc. (CGI) today announced an event for NFL fans to combine their love of running with their passion for the blue and gold at the Rams Back to Football Run. The 2013 race is set to take place at the Edward Jones Dome on Saturday, September 7.

Taking place the day before the season opener against the Arizona Cardinals, the Rams Back to Football Run invites fans to share in the glory of the gridiron while supporting a healthy and active lifestyle by completing a 5K (3.1 mile) distance. Participants will have the unique opportunity to finish their race on the 50-yard line at the Edward Jones Dome, home of their beloved St. Louis Rams.

“On the heels of the NFL Draft, we are feeling the community’s tremendous excitement around the Rams, and we’re looking forward to keeping that enthusiasm going strong leading into the season and throughout 2013,” said Brian Killingsworth, Vice President of Marketing and Brand Strategy, St. Louis Rams. “The Back to Football Run is a perfect way to help celebrate the return to football on opening weekend. It allows us a great opportunity to highlight our organizational and league-wide commitment to health and wellness and the PLAY 60 platform, while engaging our fans in a fun manner.”

A tailgate party with live entertainment and a Bud Light Beer Garden will take place after the race, and all participants will receive an official race shirt.The event also includes a Rams PLAY 60 Fun Run for kids that finishes on the field.

The race is part of the NFL Back to the Football Run Series, which features 5K and 10K races in partnership with the NFL and several of its Member Clubs. 12-14 Clubs are expected to hold races in their respective cities in 2013. A majority of the running events will take place in conjunction with the opening weekend of the NFL season and will include autograph opportunities and NFL skill challenges at each location.

“We’re thrilled to see this series grow and be embraced by more teams around the country as running continues to evolve and reach new participants,” said Scott Dickey, CEO of CGI. “The NFL Back to Football Run Series welcomes families and fans of all ages to enjoy a fun day of celebration, while also making the positive choice to get moving and have a healthy lifestyle.”

Ticket bundles are available for participants who want to attend the Arizona Cardinals vs. St. Louis Rams game the following day. Game day tickets can be purchased as part of a race registration ticket bundle. Additional tickets are available for $49 each. All tickets will be available for pickup on Race Day at the Rams Back to Football Run.

Event registration is now available. For more information and a complete schedule of events, visit NFLRunSeries.com.

About the St. Louis Rams

A member of the National Football League, the St. Louis Rams moved to St. Louis in 1995 and delivered a World Championship and two NFC Championships to the Gateway City.  Now under the guidance of Head Coach Jeff Fisher, General Manager Les Snead and Executive Vice President of Football Operations/Chief Operating Officer Kevin Demoff, the Rams are poised to return winning football to the St. Louis community.  As a professional sports team, the Rams recognize their unique ability to help raise both awareness and money for issues and causes relevant to their fans and fellow citizens.  The organization is committed to being a valuable community partner and benefiting the bi-state region 365 days a year.

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Competitor Group

St. Louis Rams Announce Race to Kick Off 2013 Season

Contact Info

Dan Cruz
800-311-1255
dcruz@competitorgroup.com
http://nflrunseries.com/

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