Revolutionizes Race Photography with Search by Selfie™

February 5th, 2019

Facial recognition eliminates stress for race directors, participants and photographers

KANSAS CITY, Kan.– has announced the launch of a ground-breaking facial recognition technology that is poised to turn the endurance event photography industry on its head. Search by Selfie™ eliminates the need for tedious tagging, ensures participants never miss a moment captured during their big event, and increases visibility for events. This new tool is available to event directors and athletes only on 

The process is simple and easy. Participants in events that are utilizing for their photography needs simply upload a selfie. AI technology will find photos that users would have never found searching by bib number only. Search By Selfie™ is not limited to close-up, perfectly angled photos. Race participants will find pictures where they are far off in the distance, at various angles, partially obscured, and even when they appear amongst a sea of other athletes. 

“Photos are typically the last touch point for a race and can make or break the event,” said Brandon Schatz, CEO of “Facial recognition eliminates the pain of customer service issues and the disappointment of a lost photo. We’re debuting Search By Selfie™ with the goal of elevating not just the photo claim experience, but the entire event experience for all.”

This is not the first time that has sought to change the sports photography landscape. The company, based in Kansas City, Kan., has been setting themselves apart from competitors from the start. works with events and sponsors to provide photos at no cost to participants, which can save athletes $30 – $150 in photo fees. Charging participants for photos is dying business model as races and brands realize the value of professional photos being posted to social media. As well, values high-quality photography. Photographers on the race course are professionals who have provided a portfolio for review. Once photos have been taken and uploaded, professional editors ensure only the highest quality shots are provided and make adjustments that bring focus to the participant captured.

Event directors interested in bringing Search By Selfie™ to their participants can request more information online. Participants interested in seeing ground-breaking tools at their favorite races are encouraged to reach out to race organizers and to follow on Facebook and Twitter for the latest news on event partnerships.

About is a company focused on creating a community of athletes and photographers that are following their passion. We serve athletes that are passionately achieving their goals and photographers that capture those moments. Through professional photography services and an online photography management platform, works to simplify the way endurance event photos are taken, delivered and shared. For more information, visit Revolutionizes Race Photography with Search by Selfie™

Contact Info

Treat Public Relations
(850) 629-9818

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