News Topics
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September 2, 2021
‘The Ride Bikes’ by Tony Ellsworth Taps SIMBOL Communications as PR AoR
Newport Beach, California (September 2, 2021) — For over 30 years Tony Ellsworth has been designing and crafting some of the most revered bikes in the industry, including world-renowned, full-suspension mountain bikes, Olympic track bikes and award-winning urban bikes, and with the recent launch of his latest brand, The Ride...
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September 2, 2021
Western Spirit Cycling Posts Record Growth in 2021
Moab, Utah - For the past 30 years, Western Spirit Cycling, the Moab-based premier outfitter offering guided mountain bike, gravel, and e-bike trips for beginners and experts, have hosted cyclists of all ages and backdrops on two-wheeled adventures across the Intermountain West. But never has the independently-owned and operated company,...
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September 2, 2021
USA Cycling Names 2021 UCI Road World Championship Team
COLORADO SPRINGS, Colo. – USA Cycling announced today the athletes who will represent the United States at the 2021 UCI Road World Championships that will take place in the Flanders region of Belgium on September 19-26, 2021. The nine days of racing will start with the Elite Men’s Time Trial....
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September 2, 2021
Covid Concerns Force USA Cycling to Adjust Format and Schedule of Inclusion Conference
Sept. 2, 2021 (COLORADO SPRINGS, CO) - USA Cycling had to make the difficult decision to reformat the highly anticipated Cycling Inclusion Conference. Originally slated for Friday, Sept. 10 and Saturday, Sept. 11, the organization made the decision based on the recent uptick in COVID cases. USA Cycling decided to...
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September 2, 2021
Decathlon of Functional Fitness, DEKA, Partners with Leading Wearable Tech solution Myzone
BOSTON, Mass. (September 1, 2021) – DEKAFIT, the decathlon of functional fitness for all levels which was recently launched by endurance sports leader Spartan, has signed a multi-year agreement with Myzone, designating the leading wearable tech solution as the official “wearable fitness belt and heart rate/fitness strap partner” of DEKA...
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September 1, 2021
Fires Could Change Trail Running As We Know It
The fire danger for Grey Rocks Trail Race in Washington – among the dozens of other axed races in the state – came amid the historic heatwave in the Pacific Northwest. It created hot, dry conditions that could instantly trigger a catastrophe if dry brush or grass were to be...
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September 1, 2021
iFIT Files for IPO, Could Raise Estimated $800M
Formerly known as Icon Health Fitness, iFIT offers interactive workouts, training programs, and instruction from world-class trainers. The company owns various fitness brands including FreeMotion and NordicTrack, and has more than 6.1 million members in over 120 counties — including 1.5 million paying subscribers. The company generated $1.7 billion in revenue in fiscal...
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September 1, 2021
Bosch unveils new ‘smart system’ for e-bikes, including mobile app and remote
Bosch has unveiled an array of product updates for the coming seasons, including a new mobile app and a wireless remote control that increase the "digitalization" of bikes using the company's drivetrain system. BRAIN Bosch's new "smart system" includes the eBike Flow app for smartphones. Bosch sees the app as the...
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September 1, 2021
HOKA Launches East & West Coast Retail Locations
GOLETA, Calif. (September 1, 2021) – Today, leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces the opening of its first-ever retail locations. The new brick-and-mortar bi-coastal pop-ups will be located in New York City and Los Angeles and each location will double as a...
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September 1, 2021
Olympian Matthew Sharpe and Ginger Howell Take Championship Title at 2021 Columbia Threadneedle Investments Boston Triathlon
Boston, MA – After a year’s hiatus due to COVID-19, the Columbia Threadneedle Investments Boston Triathlon returned to racing today at the Massachusetts Department of Conservation and Recreation’s (DCR) Carson Beach in South Boston. In the 12th annual event, Olympian Matthew Sharpe of Victoria, British Columbia, who competed for Team Canada...
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September 1, 2021
TransRockies Gravel Royale Opens Registration for 2022 Event
Panorama, B.C. (Sept. 1, 2021) — After having to cancel all 2021 events in British Columbia due to the ongoing COVID-19 pandemic, TransRockies Race Series, the global leader in adventure stage races, is excited to open registration today for the TransRockies Gravel Royale 2022 event. The new inaugural event will...
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September 1, 2021
Birthday Girl Eliana Mason Leads USA Women’s Goalball Into Semifinals of Tokyo Paralympics
TOKYO, Japan (September 1, 2021) – The never-say-die USA Goalball Teams continued their streak of come-from-behind wins on Wednesday at the Tokyo 2020 Paralympic Games. This time it was the U.S. women’s team rallying from a 3-2 halftime deficit to defeat the Russian Paralympic Committee, 5-3, in a quarterfinal match...
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September 1, 2021
BioLite Wins Cooper Hewitt’s National Design Award
Brooklyn, NY (September 1, 2021) — BioLite, a global leader in off-grid personal energy solutions, is honored to receive the prestigious 2021 National Design Award from Cooper Hewitt, Smithsonian Design Museum. Winning the Product Design category, this award celebrates BioLite’s role in using the power of design to change the...
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September 1, 2021
Gnarly Nutrition Adds Creatine to Lineup
Salt Lake City, UT (September 1, 2021) -- Gnarly Nutrition, the group behind the clean, effective, and great tasting sports nutrition supplements, is excited to announce the addition of Gnarly Creatine to its product lineup. Gnarly Creatine will replace the discontinued Gnarly Pump, a pre-workout option which also included arginine...
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September 1, 2021
Strava Announced as Title Sponsor for 2021 Challenged Athletes Foundation’s Community Challenge
SAN DIEGO, CA – (September 1, 2021) – Challenged Athletes Foundation (CAF) is proud to announce its flagship fundraising event this fall is now the, 2021 CAF Community Challenge, powered by Strava. This October, athletes of all abilities can connect to participate and record activities across multi-sports and raise funds...
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September 1, 2021
Cirrus Cycles, Inc. Expands International Distribution
BELLINGHAM, WA — Cirrus Cycles Incorporated, makers of Kinekt Suspension Components, is proud to announce the addition of two new distributors to their growing list of sales channels outside of the USA. Effective January 1st, 2022, ZyroFisher, Ltd will be the new distributor in the UK and Ireland. Additionally, Chung Yung...
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September 1, 2021
Registration Opens for 2022 Escape from Alcatraz™ Triathlon on September 14
SAN FRANCISCO (September 1, 2021) – IMG, a global leader in sports, events, media and fashion, today announced random drawing registration for the 2022 Escape from Alcatraz Triathlon will officially open on Tuesday, September 14, 2021. More than 10,000 athletes enter the random drawing each year, with hopes of securing...
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September 1, 2021
Kaia Schmid kicks off 2021 Junior Track World Championships with Fourth in Scratch Race
CAIRO – Kaia Schmid (Marblehead, Mass.; LUX/Sideshow p/b Specialized) kicked off the 2021 UCI Junior Track World Championships for Team USA with a bang, placing fourth in the Junior Women’s Scratch Race. This is the 18-year-olds first world championship and is a solid start to the event for her. Schmid...
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August 31, 2021
At least six female Afghan cyclists reach Italy, professional cyclists group announces
The Italian Professional Cyclists Association has announced that six female Afgan cyclists, along with a male athlete and some family members, arrived in Rome on Italian Air Force plane on Aug. 27. American activist Shannon Galpin has been working to help female Afghan cyclists get out of the country. She told...
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August 31, 2021
The Land of Endurance Beckons: Next Phase of The IRONMAN Virtual Club Launches With 2021 IRONMAN VR Land of Endurance; IRONMAN Virtual Club Now Compatible with Wheelchair Racing and Handcycling Activities
TAMPA, Fla. (August 31, 2021) – As many of the world’s best athletes prepare to compete in the 2021 Intermountain Healthcare IRONMAN® 70.3® World Championship presented by Utah Sports Commission, the IRONMAN Virtual Club™ (VC™) has launched the perfect complement and next evolution of virtual racing with the 2021 IRONMAN...
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August 31, 2021
Runners: gulp, don’t sip, your carbs on race day
New research shows that taking in larger amounts of carbohydrates less frequently is the better way to fuel during a race. Canadian Running t’s undeniable that carbohydrate intake during a long race improves performance, but exactly how much, what type and when you need it is less certain. Recently, researchers at Loughborough...
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August 31, 2021
Event Insights: 6 Common Event-Day Issues for Endurance Events and How to Avoid Them
Races and endurance events are exciting. People train for months to compete in these events, and when race day finally arrives, they’re full of energy. As a planner, you’re probably experiencing just as much adrenaline. Finally, you’re ready for everything you’ve been putting together to finally bear fruit. What can...
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August 31, 2021
Craft Sportswear becomes Official Athletic Footwear Partner of The Rock ‘n’ Roll Running Series
TAMPA, Fla. (August 31, 2021) – The Rock ‘n’ Roll® Running Series and Craft Sportswear are excited to announce a new partnership making Craft Sportswear the Official Athletic Footwear Partner for the Rock ‘n’ Roll Running Series. This partnership launches the co-branded Craft x Rock ‘n’ Roll Running Series shoe...
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August 31, 2021
The Greatest Prize in Marathon Running
August 31, 2021 - Dreams can come true. The Abbott Spotlight on Health 6km (3.7 miles) takes place this September and all those who successfully complete the race will be entered into a prize draw with one lucky winner getting to complete the six Abbott World Marathon Majors! Whether they’re still...
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August 31, 2021
NURVV Debuts First-Ever Tech to Accurately Measure Running Power Using Smart Insoles
[LONDON — AUGUST 31, 2021] — NURVV, the pioneers of wearable technology and biomechanics designed to help runners of all levels run faster, further and reduce injury risk, today unveils a landmark development in running technology. Beginning now, every pair of NURVV Run smart insoles is capable of using its...