News Topics
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April 12, 2022
Woodward Becomes Home for USA Cycling BMX Freestyle National Team Through 2028
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Cycling and Woodward - a global experiential action sports company - create a pathway for riders of all abilities with their new partnership lasting through 2028. From beginner BMX riders all the way up to Team USA, this partnership provides a constant platform...
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April 12, 2022
Lululemon Rolls Out Resale Program to All US Stores
Lululemon is expanding its resale program across the U.S. The expansion comes after Lululemon launched a successful resale and trade-in pilot program across 80 stores in California and Texas last spring. Footwear News
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April 12, 2022
Is Zwift’s Anti-Doping Policy enough to eradicate cheating culture?
A group from Teesside University in Middlesbrough, UK, has published a review in which it claims Zwift fails to meet the purpose of its anti-doping policy. The review, published in the International Journal of Esports, states that due to significant limitations to the policy and a lackadaisical anti-cheating culture, Zwift...
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April 12, 2022
Inca capital in the Andes hosted GFNY Peru, world’s highest bike race
New York City, April 12, 2022/ENDURANCE SPORTSWIRE/ – The capital city of the Incas was once again the host for GFNY Peru. The racecourse covered 128.6km with 1729m of climbing, reaching up to a staggering 3780m above sea level, which makes the race world’s highest mass participation road cycling race....
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April 12, 2022
BOA Nutrition Teams with Georgia Sports Medicine Director Ron Courson and Bulldogs’ All-SEC Tackle Devonte Wyatt
RALEIGH, N.C. (April 12, 2022) /ENDURANCE SPORTSWIRE/ – BOA Nutrition, continues to ride a wave of momentum by adding Ron Courson, Director of Sports Medicine at the University of Georgia, to the company’s medical advisory board. Courson teamed up with BOA earlier this year following a pilot program with the Georgia football...
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April 12, 2022
Challenged Athletes Foundation Announces Largest Grant Distribution Totaling $6.2 Million in Support for 3,256 Individuals Across 83 Different Sports
SAN DIEGO, CA – April 12, 2022/ENDURANCE SPORTSWIRE/ – Dedicated to providing life-changing access to sports and physical activity, the Challenged Athletes Foundation (CAF) is thrilled to announce its largest grant distribution ever. This year, 3,256 grants were distributed valued at $6.2 million to athletes ranging from first-time applicants to...
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April 12, 2022
Hammer Nutrition Increases Support of Whitefish Marathon as Presenting Sponsor
WHITEFISH, Mont. (April 12, 2022)/ENDURANCE SPORTSWIRE/ – The Whitefish Marathon is pleased to announce it has secured a multiyear partnership with Hammer Nutrition. A longtime partner since the inaugural event in 2008, Hammer Nutrition has increased its support for the race as its new presenting sponsor. Starting with its 15th...
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April 12, 2022
Liv Debuts Latest “Liv Committed” Global Brand Campaign, “All In”
NEWBURY PARK, Calif. /ENDURANCE SPORTSWIRE/ - Liv, the brand dedicated to getting more women on bikes, today introduced the third installment of its global brand campaign “Liv Committed,” introducing “All In.” Featuring Liv Racing athletes, global ambassadors, and women cyclists, the new campaign explores the many expressions of commitment, and...
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April 12, 2022
Olympic Triathlon Medalist Kevin McDowell Dives in with FINIS
Livermore, CA /ENDURANCE SPORTSWIRE/ - Global aquatic brand FINIS, Inc. is proud to announce the signing of professional triathlete Kevin McDowell, a 2020 Tokyo Olympic medalist, and USA Triathlon’s 2021 Elite Men’s Olympic/World Triathlon Triathlete of the Year. McDowell made his Olympic debut in Tokyo, recording the fastest split of...
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April 12, 2022
Bend Racing Joins Forces with Patagonia Raid
ENDURANCE SPORTSWIRE/ – Patagonia Raid and Bend Racing have joined forces to stage the 2023 return of the Adventure Racing World Series event in Argentina. Scheduled for Feb 20-28th, 2023, the course will explore the dramatic Patagonian landscapes that have made the region a legendary stop for outdoor adventurers from...
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April 12, 2022
iFIT Nominated for 2022 Sports Emmy® Award For A Trek to Everest Interactive Treadmill Workout Series
LOGAN, UT /ENDURANCE SPORTSWIRE/ - iFIT, a global leader in connected fitness software, content and equipment, today announced it has been nominated for a Sports Emmy® by the National Academy of Television Arts & Science for iFIT: A Trek to Everest Base Camp, the first time programming originating from a...
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April 11, 2022
USA Cycling Teams with HEADCHECK HEALTH to Prevent Mismanaged Concussions
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling, the national governing body for bicycle racing in the United States, and HEADCHECK HEALTH, Inc. (‘HEADCHECK’), a leading tech-enabled provider of concussion protocol management, today announced a landmark agreement making HEADCHECK the Concussion Technology Partner of USA Cycling. As a result, USA...
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April 11, 2022
There’s a virtual dating event for Boston Marathon runners and enthusiasts
Filteroff, a video speed dating app, is hosting an April 11 event for people attending the Boston Marathon as runners, friends, family, or fans. Really, it’s for anyone who’ll be in town next weekend and cares about the race. West Observer
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April 11, 2022
Brooks Appoints Chief Running Advisor
Brooks has named the two-time US Olympian Des Linden its chief running advisor. Linden will help the running brand conceive and create new products and technology. SGB Media
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April 11, 2022
Police recover prototype CeramicSpeed bikes stolen from headquarters
Police have recovered all three prototype bikes that were stolen from headquarters of Driven, the drivetrain start-up connected with component brand CeramicSpeed, Bicycle Retailer and Industry News (BRAIN) has reported. The two prototype bikes are valued at $40,000 and $30,000 each while the third bike is valued at $12,000. Bikebiz
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April 11, 2022
Powering Progress Indoors and Out: Wattbike to offer New Customers a Sigma Sports Voucher Plus Free Delivery on the Next Generation Wattbike Atom
ENDURANCE SPORTSWIRE/ – The mission at Wattbike has been the same for over 20 years, to create the ultimate indoor training bike. The Next Generation Atom is no different with a combination of industry leading accuracy, data measurement and design. Add in real ride feel, instant gear changes and the...
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April 11, 2022
ShowcasedJan Frodeno joins Australian micronutrition start up
/ENDURANCE SPORTSWIRE/ - Australian sports micronutrition brand, PILLAR Performance has landed one of endurance sports biggest names, with Jan Frodeno signing on as the brand’s Global Ambassador. Widely considered the greatest triathlete of all time, Frodeno has an unrivalled resume over Olympic, 70.3 and full IRONMAN© distance in a career...
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April 11, 2022
United Endurance Sports Coaching Academy (UESCA) Partners with TrainingPeaks
HIGHLANDS RANCH, Colo. April 11, 2022 /ENDURANCE SPORTSWIRE/ - United Endurance Sports Coaching Academy (UESCA), the leader in science-based endurance sports education, today announced a partnership with TrainingPeaks, the leading athlete and coach training technology platform. As part of the partnership, UESCA certified coaches will receive discounted access to TrainingPeaks’...
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April 10, 2022
Carmel Marathon Weekend Finishers Post New Records Despite Cold and Windy Conditions
CARMEL, Ind. /ENDURANCE SPORTSWIRE/ - Nearly 3,500 participants lined up for the 2022 Carmel Marathon Weekend events and took to the streets of Carmel, Indiana today in cold and windy conditions. Despite the less-than-ideal weather, runners broke four existing course records and tied one record. Overall winners include: Carmel Marathon...
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April 9, 2022
Life Time Grand Prix presented by Mazda Commences with Fuego XC 80K race at Life Time Sea Otter Classic presented by Continental
Monterey, Calif., (April 9, 2022) /ENDURANCE SPORTSWIRE/ - Moriah Wilson and Keegan Swenson each came across the finish line of Sea Otter’s Fuego XC 80K race to win their respective women’s and men’s events and become the first-ever leaders of the Life Time Grand Prix presented by Mazda series. The...
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April 9, 2022
Nearly 300 Participated in Sold-out, Inaugural Heineken 0.0 Pittsburgh Earth Day 5K Run
PITTSBURGH (April 9, 2022)/ENDURANCE SPORTSWIRE/ – Nearly 300 runners celebrated Earth Day today with the inaugural Heineken 0.0 Pittsburgh Earth Day Run. The 5K race implemented sustainable practices throughout the entire run, including a paperless check-in process, zero cups along the course, shoe recycling station, purchase of carbon offsets, and...
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April 8, 2022
NN Extends Running Team Sponsorship For Three Years
Dutch financial services company NN Group has extended their title sponsorship of the NN Running Team, the company reported today. Along with Nike, NN has sponsored what is the best commercial running team in the world which features Olympic and World Championships medalists like Eliud Kipchoge, Geoffrey Kamworor, Kenenisa Bekele,...
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April 8, 2022
Cycling-British cycling suspend transgender participation policy
British Cycling said on Friday that it has suspended its Transgender and Non-binary Participation Policy with immediate effect. Transgender cyclist Emily Bridges said last week that she had provided British Cycling and governing body UCI with evidence that she was eligible to compete at the National Omnium Championships and was...
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April 8, 2022
‘Sadistic’ Racing Set To Return With Arena Games Triathlon powered by Zwift
/ENDURANCE SPORTSWIRE/ – Marten Van Riel starts the defense of his Arena Games Triathlon powered by Zwift crown in Munich on Saturday and is prepared for “the most painful race” of his life. The Belgian star, who won back-to-back Arena Games events in 2021 and has just smashed the Ironman...
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April 8, 2022
Giant and Stages Cycling Launch New GPS Cycling Computer
(Boulder, CO – 8 April, 2022) /ENDURANCE SPORTSWIRE/ - Stages Cycling and Giant are proud to announce the launch of two new GPS cycling computers. The Dash M200 and Dash L200 are available now through both companies' existing global distribution networks. The Dash 200 features a brilliant full-color screen, cycling...