BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 15, 2020
Diamondback Doubles Down on Dealer Strategy
Under new ownership, storied bike brand unveils plan to rebuild IBD network KENT, Wash. (Jan. 15, 2020) — Alta Cycling Group (ACG), the new owner of the Diamondback Bicycles brand, is rolling out a new growth strategy that includes plans to reestablish a national network of independent bicycle dealers (IBD). Under...
January 15, 2020
The world’s best Gravel Bike Racers set to heat up the course at the Old Man Winter Rally.
Epic Winter Adventure in Lyons, CO and a huge prize purse attract a stacked field from all over the country Boulder, CO. (January 15, 2020) – The world’s best gravel bike racers will be toeing to the line in Lyons, Colorado on February 9th to see who can conquer the...
January 15, 2020
imATHLETE is Acquired
Acquisition by ENM Holdings / EnMotive further builds the infrastructure driving the digital transformation of the marketplace. Los Angeles, CA (January 15, 2020) - imATHLETE (imATHLETE.com), a world-class registration, marketing and data management leader for the sports industry, has been acquired by Chicago-based ENM Holdings. ENM Holdings is the investment arm...
January 15, 2020
Leslie Jordan, Inc Apparel & Medals: Unveiling a New Logo for 2020
Portland, OR – The longtime leader in providing high-quality performance and lifestyle gear for endurance events, Leslie Jordan, Inc., is thrilled to present a new, streamlined logo for 2020. The new logo represents an effort to design and manufacture cutting-edge products, and a renewed focus on eco-friendly options for performance...
January 15, 2020
MOXiLIFE™ Nutrition Focuses on Gut Friendly Personalized Supplements
Nutrition that Builds the Gut to Brain ‘Bridge’ for Endurance Athletes Scottsdale, Arizona- MOXiLIFE™ Nutrition has designed sports nutrition products dedicated to supporting the unique nutritional needs of women and all endurance athletes. MOXiLIFE™ uses gut friendly, high absorbing, Organic, NON-GMO, NON- synthetic, clinically validated, & predominantly plant based products. “Targeting...
January 14, 2020
Mountain Hardwear Partners with OutsidePR
Iconic Mountain Brand Joins Forces for Publicity Outreach Sausalito, CA, January 14, 2020 – Mountain Hardwear has selected Sausalito-based OutsidePR to represent the brand and communicate its iconic mountain heritage to the world. OutsidePR, located close to Mountain Hardwear’s flagship headquarters in Richmond, California, will be responsible for a broad...
January 14, 2020
Trust Performance Announces Distribution in Germany, Austria and Poland
Shocker Distribution becomes the official distribution partner of Trust Performance in Germany and Austria, while EMTB takes on distribution efforts in Poland. (Salt Lake City, UT – January 14, 2020) - Trust Performance, innovators in suspension technology, announced today a partnership with German / Austrian distributor Shocker Distribution and Polish distributor...
January 14, 2020
2019 Eversource Hartford Marathon and Half Marathon Delivers $14.1 Million in Economic Value to Region
Hartford Marathon Foundation also supports community and charity efforts JANUARY 14, 2020, Glastonbury –The Hartford Marathon Foundation’s 2019 Eversource Hartford Marathon, Half Marathon, Team 26.2 Relay and Charity 5K brought an estimated $14.1 million of economic value to the area in October. In addition, the Hartford Marathon Foundation (HMF) spent...
January 13, 2020
Spartan Pushes Tough Mudder Toward Chapter 11
The saga continues with Tough Mudder, its co-founder, the companies it owes money to, and Spartan, who wants to acquire them. Spartan has filed a statement in support of an emergency motion of petitioning creditors to appoint a Chapter 11 trustee. Read more on MudRunGuide.
January 13, 2020
U.S. to probe Fitbit, Garmin, other wearable devices after Philips complains
U.S. trade regulators said on Friday they will investigate wearable monitoring devices, including those made by Fitbit Inc (FIT.N) and Garmin Ltd (GRMN.O), following allegations of patent violations by rival Koninklijke Philips (PHG.AS) and its North America unit. More info on Reuters.