News Topics
-
January 15, 2021
RRW: Boston Marathon Race Director Now Directing Mass Vaccination Sites
With mass-participation running events on hold, longtime Boston Marathon race director Dave McGillivray has shifted his event-organizing skills to perhaps the most important race of the 21st century: getting every American vaccinated against COVID19, aiming to vaccinate a whopping 7,000 people a day. Lets Run
-
January 15, 2021
Organizational Development continues within The IRONMAN Group: Thomas Siebert and Matt Wikstrom promoted to Senior Vice President
TAMPA, Fla. (January 15, 2021) – The IRONMAN Group is pleased to announce several senior level promotions within the company, including Thomas Siebert to Senior Vice President, Head of Finance – EMEA and Matt Wikstrom to Senior Vice President, Global Partnerships. Additionally, Marieka Barnard, Peta Bell, Dan Berglund, Joanna Jordan,...
-
January 15, 2021
Osprey Designated the Official Bag Supplier of Trek-Segafredo Cycling Teams
Cortez, CO– January 15, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, announced it has been designated the Official Bag Supplier of Trek-Segafredo Men’s and Trek-Segafredo Women’s cycling teams for the 2021 season. The USA-registered World Tour team competes internationally from January through October. Asthe Official Bag...
-
January 15, 2021
Hyland’s Brings Cycling into Focus with Great Rides Powered by Hyland’s
LOS ANGELES – January 15, 2021 – Hyland’s, a century-old leader in products to support a healthy, active lifestyle, is announcing a series of cycling videos that feature some of the most beautiful and challenging routes in the United States. The new Great Rides Powered by Hyland’s series celebrates epic rides around...
-
January 15, 2021
Race Management Companies Above The Fold Events & Sport Promotions and Team Magic Announce Merger, Restructuring
Nashville, TN – Tennessee-based race management companies Above The Fold Events & Sport Promotions and Team Magic today announced the merger of their companies effective January 14, 2021. Team Magic, founded in the late 1980s and now one of the nation’s largest full-service race management companies, will add to its...
-
January 15, 2021
Race Roster makes advancements to their results platform
London, ON (Friday, January 15, 2021) - Race Roster starts off the new year with some new enhancements to their results platform! Their latest updates to virtual challenges, finisher certificates, and participant results will give event organizers more control over their result settings, ensuring they will feel confident in their...
-
January 15, 2021
Innerforce’s Rebranding Focused on Climate Change and Social Impact
Redefining Innerforce’s brand identity. How and why brands do things is just as important as what they do. Innerforce began 2021 with a transformational process. Understanding the need to evolve towards new things that matte, the brand matched these new mindsets and goals with their visual elements - logo, fonts,...
-
January 14, 2021
Adidas Reveals the UltraBoost 21 — Here’s How the Brand Improved the Beloved Running Shoe Franchise
The sneaker features Primeblue upper, a recycled material that incorporates at least 50% Parley ocean plastic, and an all-new Adidas LEP (Linear Energy Push) torsion system which provides a 15% increase in forefoot bending to produce a more responsive stride. Footwear News
-
January 14, 2021
The science behind cold weather and running performance
Here is the physiology behind why the cold weather can make one slow down - and how to counteract it. Canadian Running
-
January 14, 2021
OnePlus reveals budget fitness tracker Band
The OnePlus Band can track fitness and sleep, as well as blood oxygen saturation and heart rate, with a battery life of up to two weeks, in an 1.1-inch AMOLED display with touch controls. It can also link up to phones to display notifications, control music playback and other features....
-
January 14, 2021
Group Fitness Trends Set To Shape The Next Decade
What trends will define the 2020s? A new book from EuropeActive, “HORIZON 2030 – The future of the health and fitness sector,” sets out to address that very question, combining expert insights with the latest industry data to chart the course ahead - predicting continued expansion for clubs over the...
-
January 14, 2021
Nike Sues Nearly 600 Websites For Selling Counterfeit Sneakers
The lawsuit was filed against 589 websites allegedly selling counterfeit versions of its Nike and Converse shoes online, including the owners of 676 social media accounts and more than 100 unidentified companies and individuals for alleged counterfeit activity. SGB Media
-
January 14, 2021
The Best Fitness Tech of CES 2021
The fitness cupboard was hardly bare at this week's virtual Consumer Electronics Show, which showcased not only some excellent at-home fitness tech, but also promising releases for shaping up outside. Here are some eye-catching trends and items with the potential to have a big impact on your fitness ambitions in...
-
January 14, 2021
Google completes purchase of Fitbit
Google has completed its $2.1 billion acquisition of Fitbit, its devices, not data. The deal won’t affect how third-party fitness trackers work with Android, or how Fitbit works with other non-Google services. The Verge
-
January 14, 2021
ASICS Joins Falmouth Road Race as Title Sponsor in 2021
Falmouth, MA (January 14, 2021) – Falmouth Road Race, Inc. today announced that ASICS, a leading sport performance brand, has committed to a multi-year partnership to become title sponsor of the Falmouth Road Race beginning with its 49th running this summer. Over 70 years ago, ASICS was founded with the...
-
January 14, 2021
Kitzuma Cycling Logistics Goes National with Coast-to-Coast Shipping
Asheville, North Carolina (January 14, 2021) — Only a few months after their official launch – and well ahead of schedule due to high demand – Kitzuma Cycling Logistics will begin offering national coverage on January 25th with its fully-built, ready-to-ride bike shipping service. After operating a successful pilot program...
-
January 14, 2021
Grandma’s Marathon Will Keep Half Capacity Field Limit For 2021
(DULUTH, MINN.) --- Grandma’s Marathon-Duluth, Inc. today announced the in-person capacity for its 2021 race weekend will not be increased due to continuing public health and safety concerns surrounding the novel coronavirus (COVID-19) pandemic. Registration initially opened October 1 at half capacity for Grandma’s Marathon, the Garry Bjorklund Half Marathon,...
-
January 14, 2021
P3R Awards $10,000 in Grants to Pittsburgh Fitness Studios as Part of the MOVE Local Series
PITTSBURGH (January 14, 2021) – This past weekend, P3R kicked off its brand new 10-week MOVE Local Series, partnering with 10 local fitness studios to bring free cross-training workouts to the running community. The series kicked off with a virtual workout class taught by Pure Barre Fox Chapel that was...
-
January 14, 2021
Saucony Runs with Backbone Media
WALTHAM, MASS. (Jan. 13, 2021)– Saucony, the global running lifestyle brand, has teamed up with Backbone Media to run point on its public relations efforts. As Saucony’s PR agency of record, Backbone will help bolster the brand’s storytelling and drive awareness for Saucony’s performance footwear, versatile apparel and “Run for...
-
January 14, 2021
OutsidePR Adds Emily Banks to Strengthen Account Teams
SAUSALITO, Calif. (January 14, 2021)– OutsidePR, an integrated marketing agency for outdoor and active lifestyle brands, appoints Emily Banks to the position of Account Director. Banks joined the California-based agency on January 11th and will contribute leadership to the account teams working with HOKA ONE ONE, Tracksmith, CamelBak and Injinji....
-
January 14, 2021
Join the inaugural Abbott World Marathon Majors Global Marathon
Join runners from around the world in a virtual setting, open to all ages (18+) and abilities. Runners aged 40+ can qualify for 2022 Age Group World Championships Live leaderboard for all finishers to measure performance against global marathon community The Abbott World Marathon Majors (AbbottWMM) Global Marathon opened for registration...
-
January 14, 2021
Colorado Classic plans a return to racing in 2022, cancels 2021 event
Denver, Colo. (January 14, 2021)— The Colorado Classic® presented by VF Corporation, America’s premier women’s only racing event, today announced its plans to return to racing in 2022 and not hold an event in 2021. Following an overwhelming success in its debut as a women’s standalone event in 2019, racing worldwide...
-
January 14, 2021
Leslie Jordan, Inc ‘Warms Up’ 2021 with New Fleece-Bottom Gaiters
Portland, OR – Jan. 14 , 2021 - Leslie Jordan Inc, the brand that race directors count on, is adding a NEW Fleece-Bottom Gaiter to their line of face coverings. In 2020 they added reusable branded cloth masks to their product line. For 2021 they are adding fleece to the...
-
January 14, 2021
ChronoTrack launches industry podcast for Race Directors and Timers
ChronoTrack has just released “The Chrono Show”, an endurance industry podcast for Event Producers, Race Directors, Timers, and a variety of industry insiders...the people that make endurance sports competitions possible for all of us to enjoy. The show focuses on the history of this industry, the individuals that created it,...
-
January 14, 2021
2021 Jack’s Generic Triathlon Opens Registration
AUSTIN, Texas, January 14, 2021 -- Registration is open for 2021 Jack’s Generic Triathlon, also known as JGT. It’s one of the longest-standing triathlons in Central Texas and will celebrate its 18th anniversary at Walter E. Long Metropolitan Park in northeast Austin. JGT is produced by High Five Events and...