News Topics
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March 17, 2021
Pirelli Presents The New P ZEROTM Tires Family
Four years after the launch of the first P ZERO Velo, the clincher that marked Pirelli's return to the world of cycling, the company presents a new family of clincher tires that will replace the current one. An upgrade that further enhances the performance of a real market difference. Milan,...
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March 17, 2021
Pikes Peak APEX and Athletic Brewing Company Partner to Grow Region’s Trail Stewardship Initiative
Colorado Springs, Colorado, March 17, 2021—Sports Strategies announces a partnership between Athletic Brewing Company and The Pikes Peak APEX presented by RockShox. Athletic Brewing joins as a Supporting Sponsor and exclusive non-alcoholic beer of the 2021 Pikes Peak APEX. In addition to investing in the September event, Athletic Brewing has...
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March 17, 2021
LEOMO Forges Innovative Cycling Partnership with MOVISTAR TEAM
Boulder, CO (March 17, 2020) — LEOMO Inc., a company that helps cyclists and triathletes of all levels break through power plateaus with products and direct-to-customer services that enable faster, stronger, more efficient, injury-free riding, has announced a new partnership with the Movistar Team. Under the agreement, LEOMO will supply...
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March 17, 2021
TheTriSummit Begins TONIGHT!
TheTriSummit kicks off tonight at 8pm ET with Challenge Family North America CEO Bill Christy, IRONMAN Senior Regional Director Paul Huddle, and USAT Board member and race director Gabriela Gallegos. Rarely are senior members from Challenge Family and IRONMAN found on the same panel, but they are at TheTriSummit, to...
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March 17, 2021
Brompton Collaborates with Protected Species to Evolve Women’s City Outerwear for Stylish Bike Commutes
NEW YORK (March 17, 2021) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, and Protected Species, a UK-based designer of sustainable, weatherproof outerwear by women, for women, today announced the availability of the Brompton x Protected Species collaboration to make moving around the city on a...
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March 17, 2021
Spartan Kids Foundation + Blessings in a Backpack Kick-Off Food & Fitness Campaign to Promote Healthy Lifestyles for Kids
Boston — Spartan Kids Foundation, the not-for-profit arm of the world's leading endurance sports and wellness brand Spartan, is expanding its alliance with Blessings in a Backpack, one of the nation's largest providers of donated food for kids. Together, they're launching a new Food & Fitness initiative called "Spartan KidFit"...
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March 16, 2021
Southern Firecracker Introduces Elite Field
March 16, 2021 Grenada, MS – Rockstar All Access announces today it has opened up registration for an elite field for the inaugural Southern Firecracker 70.3 mile triathlon to be held on June 26, 2021 at Grenada Lake in Mississippi. The event will pay $3,400 in cash payouts to the...
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March 16, 2021
Snowbasin’s Award-Winning Learning Program on Sale Now
Snowbasin, Utah (March 16, 2021)– Snowbasin Resort launched sales earlier this week for its award-winning “Learn and Earn” program for the 2021-2022 season. The program provides a road map for learning for first time skiers and snowboarders, offering a host of incentives to participants including three full day lessons, rentals...
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March 16, 2021
IRONMAN Provides Event Status Updates for Its Events in Texas
- IRONMAN Texas postponed due to Harris County COVID-19 Threat Level System currently at Level 1: Stay Home, and the resulting impact to the bike course - Optimism remains for IRONMAN 70.3 Texas in Galveston scheduled for April 11 and IRONMAN 70.3 Lubbock scheduled for June 27 to take place...
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March 16, 2021
Athletes react to Nike pregnancy ad
While the ad is a step in the right direction for the company, many athletes, including Allyson Felix, Kara Goucher and Alysia Montaño, are criticizing Nike for not acknowledging their past treatment of pregnant female athletes. Canadian Running Magazine
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March 16, 2021
Meet the Women Creating a More Egalitarian Future in Running
From athletes to activists, business innovators to community organizers, these women are revolutionizing the future of running to make for a more equal society in sport and life. Podium Runner
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March 16, 2021
Dick’s Launches Men’s Lifestyle Brand to Rival Lululemon
The company says VRST (pronounced ‘vurst’) is aimed at the modern active man and includes commuter pants, joggers, shorts, T-shirts, hooded sweatshirts and quarter zips. Prices range from $30 to $120. Shop Eat Surf
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March 16, 2021
Red Bull Raid Returns to Squaw Valley to Celebrate Local Tahoe-area Rippers
Olympic Valley, CA- (March 16, 2021) - Red Bull Raid–the only freeride event in the United States that blends the endurance aspect of competitive uphill ski mountaineering with the technical, progressive style of big-mountain riding–returns to Squaw Valley April 2-3, 2021, at the new location of CII Ridge. This time,...
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March 16, 2021
Cannondale goes outdoor to promote its new e-bike model
The global advertising campaign revolves around the release of Adventure Neo e-bike, with billboards erected in Berlin, London, New York City, and San Francisco. Bicycle Retailer
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March 16, 2021
Adidas and Peloton join forces with hints at a clothing range
Adidas announced a collaboration with Peloton last week, but so far the brand has been vague on details. However, Peloton’s top class instructor Cody Rigsby led a class wearing Adidas kit and announced during the ride that it was “a celebration of the launch of our new Adidas X peloton...
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March 16, 2021
2021 Tennessee National Opens NDHS with a Bang
The Tennessee National was a huge success this weekend at Windrock Bike Park with 740 registrants across the Downhill and Enduro races. The mountain bike crowd was eager to get back to racing with all the heavy hitters making their way to the world-class bike park in Oak Ridge, Tenn....
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March 16, 2021
Canyon Bicycles USA Announces Partnership with Carmichael Training Systems
CARLSBAD, CA MARCH 16, 2021– Canyon USA announced today a two-year partnership with Carmichael Training Systems that will benefit the organization as well as coached athletes. Celebrating over 20 years in business this year, CTS coaches will exclusively rely on Canyon bikes for use at camps, training sessions, and special...
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March 16, 2021
Super League Triathlon To Stage Paratriathlon Events
Super League Triathlon is set for another first with two paratriathlon events confirmed as part of an upcoming double header of race action. The SLT Arena Games Powered by Zwift heads to London and March 27 and Rotterdam on April 18 and will feature a host of Paralympic medalists and...
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March 16, 2021
UNDRBUDR Announces Partnership with USA CRITS and Sponsorship of D1 Women’s Team
Montclair, NJ, March 16, 2021 – UNDRBUDR, which develops high performance, nature-inspired skincare, today announced becoming a brand sponsor of USA CRITS, the leading North American street racing series as well as sponsoring their participating D1 women’s team United Cycling. UNDRBUDR will sponsor the 10 event Series which begins this...
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March 16, 2021
Headsweats Partners with Humane Society of Central Oregon to Give Animals a New Life through Baxter Collection
BOULDER, Colo. March 16, 2021 – Headsweats, the leader in high performance apparel and headwear, has partnered with the Humane Society of Central Oregon to support their mission to advocate and care for animals. Twenty percent of proceeds from the Headsweats animal-themed Baxter Collection of performance gear will be donated...
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March 16, 2021
Raw Endurance Triathlon Launches Training Camp Series
New York, N.Y. (March 16, 2021) — Raw Endurance, a leader in triathlon training, announces its 2021 Training Camp Series lineup. Under the direction of Ironman athlete and captain of the FDNY Triathlon and Cycling Teams, David Guilford, Raw Endurance is set to host camps in New Paltz and Lake...
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March 15, 2021
Registration Open For 2021 Kaiser Permanente Thrive Half Marathon & 5K
5th annual Kaiser Permanente Thrive Half Marathon & 5K set for Saturday, Nov. 6th San Diego’s scenic half-marathon to feature New Loop Course in Mission Bay Special early bird pricing available for half-marathon & 5k at thrivehalfmarathon.com. San Diego, CA – March 15, 2021 – Easy Day Sports, the organizers...
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March 15, 2021
Boston Marathon announces reduced field size for 2021 event
With a cap of just 20,000 participants, 30% less than previous years, this year may be the toughest Boston qualifier yet. Canadian Running Magazine
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March 15, 2021
Decathlon Showcases Innovations in Camping, Hiking, Outdoor Gear for Spring, Summer 2021
SAN FRANCISCO (March 15, 2021)— Innovation is at the heart of everything Decathlon, the world’s largest sporting goods retailer, does, and it was on full display last week when the company revealed its 2021 spring/summer collection for outdoor and mountain brands, Quechua and Forclaz, live from its mountain headquarters at...
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March 15, 2021
One Marathon Will Require Vaccination or Negative Test for Runners
As runners train to run in-person marathons again this year, one marathon is taking a step to institute new health protocols. This means each runner must have been vaccinated or have a negative test to participate. Running With Miles