News Topics
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May 6, 2021
IOC and Pfizer strike vaccine deal for Tokyo 2020 athletes
The British Olympic Association has been handed a boost in its bid to vaccinate all its athletes and support staff prior to the start of the Olympic Games in Tokyo in less than 12 weeks’ time. Under a deal struck between the International Olympic Committee and pharmaceutical giant Pfizer, vaccines...
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May 6, 2021
Peloton Sales Rise, But Treadmill Recall Looms
Peloton’s sales rose 141% in its fiscal Q3, bringing revenue to $1.26 billion as the pandemic-fueled at-home fitness boom continued into the early months of 2021. But Peloton anticipates $165 million in fiscal Q4 losses related to the recall of its two treadmills. Front Office Sports
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May 6, 2021
Nine Woman-Founded Nonprofits Named Finalists for Title Nine’s Pitchfest
Emeryville, Calif. (May 6, 2021)- Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-founded organizations chosen as finalists in its inaugural annual Pitchfest Nonprofit Edition. As finalists, these women are leading movements of equality and...
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May 6, 2021
XTERRA Oak Mountain this Weekend in Shelby County, Alabama
XTERRA is Back! The first major in the U.S. since the 2019 World Championship in Maui is just two days away at the 15th XTERRA Oak Mountain off-road triathlon in Shelby County, Alabama on Saturday, May 8. Operating under the best practices outlined in USA Triathlon’s Safe Return to Multisport...
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May 6, 2021
Miraflora Expands Hemp Infusions CBD Sparkling Beverage Line
BOULDER, Colo. (May 6, 2021)—Miraflora Naturals, purveyor of 100% organic hemp flower oil products, today announced the launch of Miraflora Hemp Infusions +Relax and +Sport CBD sparkling beverages. Infused with 35 mg of hemp flower extract and packed with functional vitamins and minerals, the Hemp Infusions +Relax and +Sport join...
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May 6, 2021
UTMB Group and The IRONMAN Group partner to launch the ground-breaking UTMB® World Series
UTMB Group – a major player in trail running which has led the sport’s development for the last 18 years – has joined forces with The IRONMAN Group to boost the sport’s international development and, together, will launch the world’s ultimate trail-running circuit: the UTMB® World Series. From as early...
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May 6, 2021
Science in Sport extend partnership with INEOS Grenadiers and launch new campaign, “Progression is our Obsession”
The success of the partnership has been achieved through a collaborative and insight led approach to Performance Solutions, including nutritionist recruitment, tailored fuelling plans and bespoke product development based on the needs of the team and individual riders. This approach has made the partnership the longest and most successful performance...
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May 6, 2021
Vincent Luis to Star In Multi-Part Documentary Series with Super League Triathlon
Super League Triathlon has announced it is making a multi-part documentary series with Vincent Luis chronicling his attempt to create history in 2021. ‘Invincible’ will follow the World and Super League champion with SLT’s film crews given exclusive access to the biggest year in his career. Luis is attempting to...
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May 6, 2021
Colombia’s Team Medellin, Ukraine’s AMORE E VITA, Hagens Berman Axeon, Elevate–Webiplex Pro Cycling and Team Illuminate Added to Maryland Cycling Classic Line-Up
BALTIMORE, Maryland– The Maryland Cycling Classic supported by UnitedHealthcare, America’s top one-day professional cycling race and the only UCI-sanctioned road race in the U.S., today announced the next round of teams confirmed to compete at the inaugural event, scheduled for September 5, 2021. Team Medellin (COL), recent winners of the...
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May 6, 2021
deboer wetsuits partners with Holly Lawrence, Ironman 70.3 World Champion
Stamford, CT, May 6, 2021. deboer wetsuits is thrilled to announce a partnership with Holly Lawrence. Lawrence is among the most dominant athletes racing Ironman 70.3 and middle distance triathlon. A winner of the 2016 Ironman 70.3 World Championship, and runner-up in 2019, Lawrence has a wealth of experience and...
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May 6, 2021
Oiselle Signs On as Founding Sponsor of &Mother
Seattle, WA - May 6, 2021 - Oiselle signs on as a Founding Sponsor of new US non-profit &Mother. Co-founded by US Olympian Alysia Montaño, &Mother is dedicated to breaking barriers limiting a woman’s choice to pursue and thrive in both career and motherhood -- starting with professional athletes. As...
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May 5, 2021
1800 racers at inaugural GFNY Mazatlán
NEW YORK CITY, May 6, 2021 – A gentle rolling course along the pacific shores of Sinaloa in Mazatlán provided a perfect season opener for the 1800 riders at Sunday’s inaugural GFNY Mazatlán. Race day started early at 6am against a backdrop of clear blue skies. Following a tried and...
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May 5, 2021
Fitbit CEO James Park Shares His Health and Fitness Habits
At 44, tech heavyweight James Park took his body and his workout to the next level—10 minutes at a time. Men's Health
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May 5, 2021
IRONMAN VR Team Challenge Final Competition Heads to Asia Pacific With Teams Represented from Japan, Philippines, and Australia
IRONMAN VR Team Challenge Asia Pacific IRONMAN VR Team Challenge takes the final competition cycle that will be happening on Thursday, May 6 at 9:00 a.m. AEST (7.00 p.m. ET) with three teams represented by Japan, Philippines, and Australia facing-off in a Sprint, Olympic and Half-Distance virtual duathlon over the...
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May 5, 2021
COVID-19: World’s oldest person pulls out of Tokyo 2020 Olympics torch relay over fears of spreading virus
Kane Tanaka, 118, was set to carry the torch in southern Japan but has withdrawn over safety concerns. Sky
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May 5, 2021
Sports Illustrated’s Fittest 50 2021
Each year Sports Illustrated accepts the challenge and ranks the best-conditioned athletes in the world. See the list of athletes who made the cut below and read all about each of them on Sports Illustrated. Fittest Women: Maggie Steffens, Water Polo Sara Hall, Marathon Kyra Condie, Sport Climbing Kendall Coyne Schofield,...
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May 5, 2021
Decathlon Promotes Innovation and Sustainability for 2021 Camping, Hiking, Outdoor Gear Collections
SAN FRANCISCO (May 5, 2021) — Just in time for summer adventures, Decathlon, the world’s largest sporting goods retailer, delivers new gear lines featuring innovative, sustainable technology at wallet-friendly prices that set the brand apart from others in the outdoors space. The brand’s customer-oriented approach shines through in the new...
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May 5, 2021
Adidas launches Reebok auction, China row may dent Asian interest
Adidas has launched the sale of its Reebok brand in an auction which risks being affected by a political row over possible forced labour in China's western Xinjiang region. Adidas bought the U.S. fitness label for $3.8 billion in 2006 to help compete with arch-rival Nike, but its sluggish performance led...
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May 5, 2021
Pic2Go Partners with PhotoRunning to deliver Event Photos to HauteRoute 2021 Participants!
Pic2Go,the global race photography solution provider and PhotoRunning, the leading endurance events photography company, have partnered again to deliver Race Day Photos to all participants of the Haute Route iconic semi-professional cycling series during 2021. Pic2Go’s race photo-tagging and social sharing technology will be operated by PhotoRunning photographers, across all...
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May 5, 2021
PEDALITALY Launches a Virtual 5-Stage Race series, “PEDALITALY Giro di Sera”, the Spring Edition on ROUVY
Lucca, Tuscany (Italy) / May 5th, 2021 – Great virtual racing experiences, enabling athletes to ride the iconic cycling locations of the next real-life events from home, is the core of ROUVY’s augmented cycling reality platform. Exciting and immersive routes and breathtaking views promise a lot of racing fun for...
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May 5, 2021
Oura Brings In $100M in Funding
Oura Health announced Tuesday that it has raised $100 million in Series C funding, bringing the company’s total funds to $148.3 million. The wearable fitness manufacturer produces the Oura Ring, a sleep and activity tracker you can slide on your finger. More than 500,000 have been sold. Front Office News
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May 5, 2021
Saucony Gives Tribute to Moms This Mother’s Day with Brand Film: ‘The Marathon That Never Ends’
WALTHAM, Mass.– May 5, 2021— Global performance running lifestyle brand Saucony has announced today the launch of a new film in honor of Mother’s Day, which helps to raise awareness of the disproportionate burnout of mothers, an issue that has intensified since the start of the COVID-19 pandemic. In its...
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May 5, 2021
Super League Triathlon Announces 2021 Championship Series
Super League Triathlon has today announced its biggest ever Championship Series with the sport’s brightest stars to race in four thrilling events at major destinations around the world. Super League will move into major cities for the first time with stops in London, Munich and Malibu, as well as a...
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May 5, 2021
Peloton’s Bad Day Explained: Recall of Tread and Security Leak Discovered
The company announced yesterday they’re recalling Tread/Tread+ treadmills, due to safety issues (which led to the death of one child). Additionally, a story ran on TechCrunch, which outlined how security researchers had stumbled into a bug that allowed some activity and profile details to be seen for private profiles. DC Rainmaker
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May 5, 2021
2022 Running USA Industry Conference Returns to Orlando
(May 5, 2021) - The 2022 Running USA Industry Conference presented by Race Roster will be held in-person in February 20-22, 2022, returning to the Coronado Springs Resort at Walt Disney World in Lake Buena Vista, Florida. “Coronado Springs was one of our attendees’ favorite venues of the last decade,...