News Topics
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January 16, 2024
Verge Renews Sponsorship of Hot Tubes Cycling Team, Paving the Way for Future Cycling Champions.
NEW YORK, January 16, 2023 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is excited to announce the continuation of its partnership with Hot Tubes, the most successful junior cycling team in the U.S. This renewed commitment underscores Verge's dedication to supporting the development of young talent in...
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January 16, 2024
The Boston Run Show returns January 27-28, 2024
/ENDURANCE SPORTSWIRE/ – Is this the year you start your running journey? Are trying to reach that personal best in your next race? Inspiration, motivation, and expert advice is found at the second outing for The Boston Run Show, Saturday 27– Sunday 28 at The Boston Hynes Convention Center. Over...
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January 16, 2024
The National Cycling League Announces the Teams Competing in the 2024 NCL Cup
Miami, Fla, January, 2024/ENDURANCE SPORTSWIRE/ – After a successful inaugural season, the National Cycling League announced the ten teams (combined men’s and women’s programs) participating in the 2024 NCL Cup. Nine of the top ten teams from 2023 will race in the highly anticipated second year of the NCL Cup. “The...
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January 16, 2024
X-BIONIC® and Challenge Family Announce Multi-Year Partnership
/ENDURANCE SPORTSWIRE/ - Challenge Family and X-BIONIC® have announced a four-year partnership that positions the Swiss high-tech performance sportswear company as Official Functional Apparel Partner to the global triathlon series. The partnership will see the two leaders in their fields work together, along with both age group and elite Challenge...
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January 16, 2024
California Coast Classic Raises Total Fundraising Goal for 2024 after Banner Year
LOS ANGELES – January 16, 2024 /ENDURANCE SPORTSWIRE/ – The California Coast Classic, known as “The Ride of a Lifetime” for its fully supported format and epic route from San Francisco to Los Angeles along the California Coast, is back for 2024 with a bigger-than-ever fundraising goal of $1.5 million. “With...
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January 16, 2024
GU Energy Labs and 3M Half Marathon Collaborate for Ultimate Race-Day Fueling in the 30th Anniversary Edition
AUSTIN, Texas, January 16, 2024 /ENDURANCE SPORTSWIRE/ - High Five Events, a leading event production company in the United States, proudly names GU Energy Labs (GU) as the Official Energy Gel and Chew sponsor for the 30th annual 3M Half Marathon. This renewed collaboration solidifies GU's role in supporting participants...
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January 16, 2024
Canadian Track Sprinter Micha Powell has a Memoir Coming
FOR IMMEDIATE RELEASE /ENDURANCE SPORTSWIRE/ – Commonwealth Games gold medalist Micha Powell’s memoir-slash-workbook titled Sprinting Through Setbacks: An Olympian’s Guide to Overcoming Self-Doubt and Imposter Syndrome, will be released in Summer 2024 with Strong Girl Publishing. Micha is a world-class Canadian Olympic sprinter specializing in the 400m, currently running for New...
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January 16, 2024
RunSignup Releases 2023 Top 100 Largest Road Races
Moorestown, NJ—January 16, 2024 - (Moorestown, NJ)/ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for races in the U.S., released a list of the Top 100 Largest Road Races in the United States. In the absence of a single aggregator for US road race data, this report is compiled...
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January 15, 2024
Atlanta Track Club chooses MYLAPS to offer best-in-class sports timing
ATLANTA (Monday, January 15, 2024) /ENDURANCE SPORTSWIRE/ - Atlanta Track Club, the second-largest running club in the United States, partners up with MYLAPS to offer best-in-class sports experiences to members and race participants in and around Atlanta. This was announced today at the MYLAPS Partner Conference in Houston, Texas. Both...
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January 15, 2024
Designing shoes for women’s feet with Wes and Allyson Felix of Saysh (2023)
On How I Built This Lab, Allyson and Wes talk with Guy about their journey to the top of the track and field world, the decision to leave Nike, and how they built the iconic shoe that Allyson wore during her gold medal performance at the 2020 Olympics in Tokyo....
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January 15, 2024
3Mgives Empowers Finding Home ATX as Chosen Beneficiary for the 2024 3M Half Marathon
AUSTIN, TX, January 15, 2024 /ENDURANCE SPORTSWIRE/ - 3Mgives has selected Finding Home ATX as the beneficiary for the upcoming 2024 3M Half Marathon in Austin, Texas. This grant will empower the Austin-based community organization to advance its mission of eliminating unsheltered homelessness by scaling up Austin’s Homelessness Operating System...
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January 14, 2024
Course Records Shatter on Historic Day in Houston
HOUSTON - JANUARY 14, 2023 /ENDURANCE SPORTSWIRE/ - With nearly perfect conditions for distance running, history was made yet again at the Aramco Houston Half Marathon and Chevron Houston Marathon on Sunday. Two course records were shattered - one which is now the fastest performance ever in North America - and...
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January 13, 2024
WATCH: Runner wins half-marathon, but race officials did not believe him
Argentinian runner found himself in some finish line confusion at the 2024 Merida Half Marathon in Merida, Mexico. Juan Esteban Pizarro had the half-marathon all wrapped up in the final kilometres, but as Pizarro ran toward the finish line, he was ready to break the tape and pose for the...
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January 12, 2024
Ice-encrusted runners take on Siberian marathon at -52C
A group of hardy Russians took part on Friday in one of the world's most extreme running contests - a marathon held at -52 degrees Celsius (-62 Fahrenheit). Runners underwent medical checks before the start of the event in Oymyakon, a settlement in Siberia, and were provided with broth, hot...
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January 12, 2024
Hot Shoe Brand On Running Sets Aggressive Sales Goals
Executives from rising shoe brand On Running gave an update on the company’s goals, including doubling its sales in the next three years, at the ICR Conference in Orlando, Florida, earlier this week. The Switzerland-based company is on a steep upward trajectory, with $1.58 billion in net sales for the...
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January 12, 2024
Pedaling for Parkinson’s™: Now powered by the Davis Phinney Foundation
LOUISVILLE, CO / January 12, 2024 /ENDURANCE SPORTSWIRE/ – The Davis Phinney Foundation was one of the first organizations to recognize, promote, and fund research on the effects of exercise for the well-being of a person with Parkinson’s. Years later, multiple studies demonstrated what Davis Phinney and others knew to...
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January 12, 2024
Fleet Feet Expands Footprint in Youngstown, Ohio
YOUNGSTOWN, Ohio and CARRBORO, N.C. (Jan, 2024) /ENDURANCE SPORTSWIRE/ – Fleet Feet, the largest franchisor of specialty run stores, announced today the grand opening of its new location in Youngstown, Ohio, which started welcoming customers in November. The location is the fifth store in the area operated by husband-and-wife team Heather...
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January 12, 2024
Dave Asprey on Upgrade Labs, the World’s First ‘Biohacking’ Franchise
Dave Asprey is synonymous with longevity. An entrepreneur and social media figure known as the “Father of Biohacking,” the Wharton grad created Bulletproof Nutrition, is a New York Times bestselling author and hosts the popular health and wellness podcast, “The Human Upgrade.” Asprey spoke with Athletech News about his latest...
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January 12, 2024
Gran Fondo Florida Updates Routes to Enhance Rider Experience and Safety
Gettysburg, PA – January 12, 2024/ENDURANCE SPORTSWIRE/ – Gran Fondo National Series today announced updated routes for the 13th Annual Gran Fondo Florida, scheduled for March 17, 2024, in Dade City, Florida. Organizers aim to enhance rider experience and safety by rerouting to quieter country roads throughout Pasco County. Cyclists can...
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January 12, 2024
Celebrating Two Decades of Adventure: The Coastal Challenge Costa Rica’s 20th Anniversary Edition
San Jose, Costa Rica - Jan 12, 2024 /EDURANCE SPORTSWIRE/ - The Coastal Challenge Costa Rica, an extraordinary expedition run, is proud to announce and celebrate its 20th anniversary edition. Over the past two decades, this six-day, 250 km journey has evolved into an iconic event, attracting adventure enthusiasts from...
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January 11, 2024
Little Rock Marathon Unveils 2024 Courses Winding Through City’s Top Attractions
LITTLE ROCK, Ark. /ENDURANCE SPORTSWIRE/ - Race officials today revealed the official courses for the 2024 Little Rock Marathon, half marathon, 10K and 5K taking place March 3. The loop courses boast tours of downtown, the Clinton Presidential Library, the Arkansas State Capitol and other beloved city sights. The 26.2-mile...
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January 11, 2024
Merrell, Saucony Parent Company Sells Shoe Brand Sperry
Wolverine Worldwide, parent company of Merrell, Saucony, Chaco, and other brands, announced it has sold boat-shoe brand Sperry to Authentic Brands Group and the Aldo Group. The deal closed on Jan. 10, and is expected to generate about $130 million in the first quarter to pay down debt. The announcement...
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January 11, 2024
Bikes could soon use AI to think for themselves, Shimano patent suggests
Published earlier this week, the patent for a “learning model” details a product that draws on artificial intelligence (AI) to control dropper seatposts, front suspension and saddle tilt. The device, a small screen attached to the handlebar, is designed to learn from a rider’s preferences in different situations, in order...
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January 11, 2024
American Trail Running Association partners with BibBoards to Pave the Way for Sustainable Trail Running Experiences
San Ramon, 1/11/2024 /ENDURANCE SPORTSWIRE/ – BibBoards, a trailblazer in race bib fasteners, is thrilled to announce its partnership with the American Trail Running Association (ATRA), a leading organization dedicated to promoting trail running and preserving natural environments. This collaboration combines BibBoards' innovative solutions with ATRA's commitment to sustainability, creating a...
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January 11, 2024
Boston Champions & Global Stars Set to Square Off at 128th Boston Marathon presented by Bank of America
BOSTON/ENDURANCE SPORTSWIRE/ – The 128th Boston Marathon presented by Bank of America will feature the strongest women’s field in race history, led by defending champions Hellen Obiri and Susannah Scaroni. A total of 19 women with personal bests under 2:23:00 will line up in Hopkinton aiming to earn the Open Division...