News Topics
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February 21, 2024
Major Sponsors Sign on for California’s Next Iconic Triathlon
/ENDURANCE SPORTSWIRE/ - The first annual Alpha Win Lake San Antonio Triathlon strives to keep the spirit of triathlon alive in central California. Standing by the motto, “A Distance For Everyone,” Alpha Win Lake San Antonio on Saturday, April 27, 2024 features Sprint, Olympic and Long Course triathlon distances, coupled...
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February 21, 2024
Rivalz and Motiv Sports Launch Nationwide Partnership at the Surf City Marathon
HUNTINGTON BEACH, CA /ENDURANCE SPORTSWIRE/ – February 15, 2024 – In a new partnership that's set to energize finish lines across the U.S.,, Rivalz Snacks is teaming up with Motiv Sports to become the official snack for 12 of America's favorite running events. The one-year partnership debuted at February’s Surf City...
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February 21, 2024
Nominations Open for the Best Running Stores of 2024 Awards Program
PORTLAND, Maine (February 21, 2024) /ENDURANCE SPORTSWIRE/ - Best Running Stores, the awards program that honors and celebrates leading run specialty stores in the US, today announced 2024 nominations are open. The annual awards reception will conclude The Running Event (TRE), taking place in Austin, TX, November 19-21, 2024. “As...
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February 21, 2024
Ascension Seton Austin Marathon 2024 Showcases Global Talent and Community Support
Austin, TX, February 21, 2024 /ENDURANCE SPORTSWIRE/ – The streets of Austin were alive with energy and camaraderie this past weekend as nearly 19,000 registered runners from all 50 states and a record-breaking 50 different countries converged for the Ascension Seton Austin Marathon, Half Marathon and 5k on February 18, 2024....
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February 21, 2024
Brands confirmed for NYC Bike Expo
New York City, February 21, 2024 /ENDURANCE SPORTSWIRE/ - NYC Bike Expo returns for its 12th annual edition. The road cycling show will attract visitors who are avid road cyclists, endurance athletes and cycling fans. NYC Expo serves as mandatory in-person packet pick up for the riders competing at the...
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February 21, 2024
Ultra X Announces Fractel as Official Headwear Partner for 2024
/ENDURANCE SPORTSWIRE/ – Ultra X, the renowned organizer of multi-stage ultra-marathons, is delighted to declare Fractel as its Official Headwear Partner for the 2024 event season. This collaboration signifies a union of shared values, including sustainability, diversity, and the spirit of adventure. Commenting on the partnership, Matt Nutia, Founder of...
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February 21, 2024
Tonal Partners with Spartan Race US to strengthen more than 50,000 Participants
San Francisco/ENDURANCE SPORTSWIRE/ – Tonal, the smartest strength training system and first personalized approach to strength training, today announced its large-scale partnership with Spartan Race to strengthen over 50,0000 US Spartan Race participants, one challenging rep and set at a time. Tonal believes true health is built on strength; that’s why, with...
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February 20, 2024
Gnarly Sports Nutrition Teams Up with Tactic Functional Nutrition to Empower People to Meet Their Wellness and Fitness Goals
SALT LAKE CITY (February 20, 2024) /ENDURANCE SPORTSWIRE/ - Gnarly Sports Nutrition, creator of high-quality sports nutrition supplements and protein powders for all levels of performance, has announced its partnership with Tactic Functional Nutrition, which brings functional nutrition and lifestyle coaching to athletes and nonathletes across the globe. Tactic will...
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February 20, 2024
PTO Strikes Deal With IMG To Put San Francisco On Its New T100 Tour
London, UK/ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) and World Triathlon are pleased to announce that the California leg of its new T100 Triathlon World Tour will take place in San Francisco at the iconic Escape from Alcatraz Triathlon on 8-9 June, in a partnership with IMG. Known as...
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February 20, 2024
Electrolit Accelerates Performance as the Official 2024 Hydration Partner of Mexican Racing Driver Sergio “Checo” Pérez
Houston, TX./ENDURANCE SPORTSWIRE/ – In an exciting development for the world of racing, Electrolit proudly announces its collaboration with renowned Mexican racing driver Sergio Checo Pérez. Electrolit, the preferred premium hydration beverage made from pharmaceutical quality grade ingredients, is set to become the official hydration partner of Pérez for the 2024 season....
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February 20, 2024
Tailwind Nutrition athletes and reigning Birkie champions prepare for largest Nordic race in America
Cable, Wis. (Feb. 20, 2024)/ENDURANCE SPORTSWIRE/ –Tailwind Nutrition athletes Alayna Sonnesyn (4x winner), David Norris (2023 winner) and Jessica Yeaton are gearing up for the 50th annual American Birkebeiner (The Birkie) nordic ski race on Feb. 24, where they will race from Cable to Hayward, Wisconsin. “The Birkie has been a...
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February 20, 2024
Why Runners Should Drink Pickle Juice
A number of studies have confirmed that pickle brine might be more effective than sports drinks at treating muscle cramps. One study from the Department of Health, Nutrition, and Exercise Science at North Dakota State University found that athletes who drank the brine noticed the cramps were gone within 85...
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February 20, 2024
Giant Group Reports Moderating Sales Decline in January
The Giant Group reported monthly revenues for January 2024 declined 17.7 percent to NT$4.79 billion, representing the third straight month of moderating declines and the smallest decline since June 2023 when company revenues declined 13.5 percent. The Giant Group reports financials in New Taiwan Dollar (NT$). SGB Media
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February 20, 2024
MATSPORT chooses MYLAPS to bring the most accurate timing system to the world’s best cyclists
SAINT ISMIER / HAARLEM (February, 2024)/ENDURANCE SPORTSWIRE/ – The world’s best cyclists will experience the latest timing technology at several iconic races in 2024. French timing company MATSPORT and MYLAPS Sports Technology are excited to announce a long-term agreement, bringing the most accurate timing technology to the highest level in international...
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February 20, 2024
230 Runners Continue Their Legacy at The 13th Annual GOVX San Diego Half Marathon and 5K
SAN DIEGO, Calif /ENDURANCE SPORTSWIRE/ - The GOVX San Diego Half Marathon & 5K will be welcoming back over 1,500 half marathon legacy runners at their event taking place on Mar. 24. 230 of these legacy runners are participants who have run every single half marathon that the event has...
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February 20, 2024
Bikeflights Renews Support for Gran Fondo National Series
PORTLAND, OR (February 20, 2024) /ENDURANCE SPORTSWIRE/ – Bikeflights is pleased to announce that it has renewed its long-time support of the Gran Fondo National Series. The global bicycle shipping service is eager to assist riders in shipping their bikes to series events throughout 2024. The Gran Fondo National Series is...
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February 20, 2024
Key West Half Marathon & Runfest Announces New “Big Pecker Challenge”
KEY WEST, Fla. /ENDURANCE SPORTSWIRE/ - The Key West Half Marathon & Runfest has announced the addition of the “Big Pecker Challenge” to its 2025 event taking place on Jan. 17-19. Participants who take on the challenge will complete the event’s 5K, 10K and half marathon distances all within the...
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February 19, 2024
XTERRA South Africa: Menditto, Bonacina Victorious in 2024 Season Opener
GRABOUW, WESTERN CAPE, SOUTH AFRICA /ENDURANCE SPORTSWIRE/ – The 2024 XTERRA World Tour kicked off with a splash on February 17, as the 17th edition of XTERRA South Africa unfolded in the Elgin Valley. Overseen by Conrad Stoltz, a five-time XTERRA World Champion, athletes from across the globe competed for a...
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February 19, 2024
Supersapiens and VF Group Bardiani-CSF Faizanè Cycling Team are proud to announce a partnership for the 2024 race season
ATLANTA, 19 February 2024 /ENDURANCE SPORTSWIRE/ – Supersapiens, the world’s first glucose management system designed for athletes, proudly announces partnering with Italian-registered VF Group Bardiani- CSF Faizanè Cycling Team to help its athletes make informed fueling decisions to optimize training and recovery. The VF Group Bardiani- CSF Faizanè Cycling Team is a...
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February 18, 2024
Cranberries may boost running performance, Canadian study reveals
Beyond their reputation as a Thanksgiving side dish, cranberries are emerging as potential game-changers for athletes seeking a performance boost. A recent study out of Montreal’s Concordia University delved into the impact of cranberry extract on runners’ time-trial performance and lactate response after exercise, with exciting results. Here’s what you...
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February 18, 2024
Cougar attacks 5 cyclists in Washington, with one woman hospitalized
A cougar attacked a group of five cyclists on a trail in Washington on Saturday afternoon, sending a woman to the hospital, officials said. The bikers were on a trail northeast of Fall City, located about 25 miles east of Seattle, when they were attacked around 12:50 p.m. local time,...
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February 17, 2024
Kyle Smith and Els Visser Take Wins at Challenge Wanaka
/ENDURANCE SPORTSWIRE/ - Two convincing were victories earned today at Challenge Wanaka by Kyle Smith (NZL) and Els Visser (NED) as they took the first Challenge Family titles of 2024. Smith led from the start with a lead that never looked under threat, taking the win in 3:53:08 while Visser...
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February 16, 2024
Ownership of IRONMAN is More Than the Legal Status
IRONMAN is a personal touchstone and for this reason there are no owners of it. There are only temporary custodians of a cultural institution who’ve been granted the privilege of husbanding the brand while they remain in charge. The new custodian has more than a responsibility. He has an opportunity....
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February 16, 2024
Movemint Named Exclusive Event Management Partner for Headlands 27k p/b Salomon
SAN FRANCISCO [02/16/24] /ENDURANCE SPORTSWIRE/ - Movemint, the platform for athletic events, is thrilled to announce its exclusive partnership with the Headlands 27k, part of Golden Trail World Series Headlands 27k powered by Salomon. The Headlands 27k is a looped course featuring many of the Marin Headlands and Mt. Tam's...
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February 16, 2024
Murf Electric Bikes Partners with Ryan Sheckler to Unleash the Limited Edition Sandlot Times Higgs Step-Thru
San Clemente, CA (February 16, 2023) /ENDURANCE SPORTSWIRE/ - Murf Electric Bikes, a leading name in the electric biking industry, proudly announces the launch of the Limited Edition Sandlot Times Higgs Step-Thru in collaboration with Sandlot Times, a renowned lifestyle brand founded by professional skateboarder Ryan Sheckler and Creative Michael...