Skechers Stakes Claim to No. 2 Footwear Brand Position by U.S. Volume

August 27, 2026

Skechers says it has become the second-largest footwear brand in the U.S. by unit volume, though it did not cite an external source for the ranking. The claim aligns with broader brand-strength signals: a March 2026 YouGov fashion-retailer ranking placed Skechers just behind Nike, with particularly strong consideration among Gen X, Boomers, and women.

The company attributes its growth to a wide product mix (casual, work, kids, and performance lines for running, golf, basketball, pickleball, and soccer), comfort-focused innovations like Hands Free Slip-ins and various cushioning technologies, and aggressive marketing with celebrity and athlete partners. It also points to expanded retail access, including more than 700 U.S. Skechers stores plus e-commerce and wholesale channels. SGB