TAMPA, Fla. (April 5, 2017) — IRONMAN, a Wanda Sports Holding company, in conjunction with Skechers Performance Canada, division of SKECHERS USA, Inc. (NYSE: SKX), announced today its sponsorship as the Official Running Shoe of the 2017 IRONMAN® Canadian Series. This partnership brings the award-winning brand to elite triathletes across Canada competing in some of the most challenging races in the world.
Beginning with Subaru IRONMAN® 70.3® Victoria presented by Jim Pattison Subaru, Skechers Performance Canada will be on site for multiple races in the IRONMAN Canadian Series. Skechers Performance will have a presence in the IRONMAN Village expo and will be featured in race and event signage as well as new media and digital extensions.
“We are excited to be partnering with the IRONMAN Canadian Series and these incredible athletes for these world-renowned races,” said David Beecroft, Country Manager, Skechers USA Canada. “Joining IRONMAN complements our marketing strategy for the Performance Division, as a way to connect directly with the competitive running community as well as build brand awareness across all of Canada and the U.S.”
Since the launch of the division, Skechers Performance has been a serious player in the elite running space, attracting athletes such as world-class marathoner Meb Keflezighi, who recently raced in his fourth Olympic Games. Skechers Performance also sponsors U.S. elite marathoner Kara Goucher and Canadian professional long-distance triathlete Lionel Sanders, who set the new world record for the fastest IRONMAN time ever.
“We are confident that our partnership with Skechers Performance will allow our athletes within Canada to gain heightened exposure to a dynamic running shoe brand,” said Cameron O’Connell, Senior Director of Sales for IRONMAN North America. “Their support represents a strong commitment to the endurance community.”
The IRONMAN Canadian series races sponsored by Skechers Performance Canada include a variety of races. They will feature a 5150 Olympic-distance race where athletes will swim 1.5km, bike 40km and then run for 10km; multiple IRONMAN 70.3 triathlons, consisting of a 1.9km swim, 90km bike, and 21k, run; and the ultimate single-day challenge: IRONMAN triathlons, where athletes will swim for 3.8km, cycle for 180.2km and then run a full marathon.
Stop by the Skechers Performance booth at the 2017 IRONMAN Canadian Series events to check out the Skechers GOrun footwear for men and women.
For more information on the IRONMAN brand and global event series, visit www.ironman.com. For more information on Skechers Performance, visit www.GOskechers.com. And follow us on Facebook.com/ SkechersPerformanceCanada,Twitter.com/SkechersPerfCan and Instagram/@ skechersperformancecanada.
A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN®Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 44 countries. For more information, visit www.ironman.com.
About Wanda Sports Holding
Wanda Sports Holding is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 2,012 SKECHERS Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, throughout Europe and Latin America. For more information, please visit skechers.com and follow us on Facebook (facebook.com/ SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2016. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.