Science in Sport Named Official Nutrition Sponsor of Escape from Alcatraz Triathlon

March 13th, 2019

Science in Sport Named Official Nutrition Sponsor  of Escape from Alcatraz Triathlon

Science in Sport to provide elite nutrition and hydration products for all participating athletes

SAN FRANCISCO (March 13, 2019) – Science in Sport, the leading sports nutrition company and makers of the world’s first Isotonic Energy Gel, today announced its sponsorship of the Escape from Alcatraz Triathlon, to be held on June 9, 2019, in San Francisco. Known for fueling elite athletes during training, racing, and recovery for endurance events, Science in Sport will sponsor the event by supplying on-course and event nutrition and hydration.

Science in Sport ambassador Ben Kanute, a 2016 Olympian and the 2017 and 2018 Escape from Alcatraz Triathlon Champion, will return to the race in 2019. Any athlete racing this year’s event can join Kanute for a shake-out run before the race. Additional event details to be released on in May 2019.

The Escape from Alcatraz Triathlon is a premier endurance event, consisting of a 1.5-mile swim from Alcatraz Island to San Francisco, an 18-mile cycling leg, and an 8-mile run through the trails of the Golden Gate Recreational Area. Science in Sport will supply GO Electrolyte Powder and the GO Energy Bars to all athletes contesting the event — world class champions, Olympians, and amateur triathletes — throughout the challenging course. 

“The Escape from Alcatraz Triathlon is one of the more challenging races with unique distances and terrain, making it one of my top races each year,” said Kanute. “I am excited to return to defend my title. I always make sure i am properly prepared for the race which requires a smart race plan with correct pacing and nutritions so I can give my best effort to the line. With Beta Fuel in my bottles and Go Energy Bars on the course, Science in Sport fuels me with the most efficient fuel possible.”

“We are thrilled to sponsor the Escape from Alcatraz Triathlon and provide the fuel and hydration needed to help every kind of athlete achieve their best day at this challenging event,” said Naomi Mills, US Country Manager for Science in Sport. “As Science in Sport’s US headquarters is based in San Francisco, we’re looking forward to deepening our relationship with our community and supporting amateur and professional athletes alike with quality sports nutrition.”

About Science in Sport, Inc.

Science in Sport plc is a leading sports nutrition company that develops, manufactures, and markets sports nutrition products for professional athletes and sports enthusiasts. SiS is a strong brand in the elite athlete community – in the 2016 Rio Olympics, 34 medal-winning athletes or teams used SiS products (compared with 24 in 2012).

The SiS core product ranges include: SiS GO, comprising energy powders, isotonic gels, energy bars and shots; SiS REGO, including protein-based recovery powders; SiS Protein, products specifically designed to contribute to athletes’ lean muscle mass growth and maintenance.

SiS is currently the official sports nutrition partner to professional cycling organisations USA Triathlon, Team Sky, British Cycling, Cycling Australia and USA Cycling. Along with supplying over 40 professional English & Scottish League football teams, SiS is Sports Nutrition Partner to the world’s most popular football club, Manchester United FC. In addition, Olympian Adam Peaty MBE and Olympian Mark Cavendish MBE are Brand Ambassadors.

SiS was founded in 1992 and is headquartered in London & San Francisco. Its manufacturing facility is in Lancashire, UK.

SiS shares are traded on the AIM market of the London Stock Exchange under the ticker symbol SIS.

For further information, please visit

About IMG

IMG is a global leader in sports, fashion, events, and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media, and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor network.

For more information about Science in Sport contact:

Nicole Wood

For more information about Escape from Alcatraz Triathlon contact:

DeeDee Taft

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Escape From Alcatraz Triathlon

Science in Sport Named Official Nutrition Sponsor  of Escape from Alcatraz Triathlon

Contact Info

DeeDee Taft

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