Salming Teams Up with DelMoSports as Official Running Shoe

March 30th, 2017

Salming Teams Up with DelMoSports as Official Running Shoe

Swedish Sporting Goods Company to Sponsor DelMo’s 2017 Triathlons

Wildwood, NJ (March 30, 2017) –DelMoSports is thrilled to announce the return of Salming for the 2017 season as the official running shoe for IRONMAN 70.3 Atlantic City, Escape the Cape Triathlon, Atlantic City Triathlon, and Tri the Wildwoods Triathlon, 5k and Kids’ Race.

Salming is a Swedish sporting goods company established in 1991 designing, developing and marking premium products for the running, handball, floorball and squash markets under its Salming brand.  The company has its head-office in Gothenburg on the west coast of Sweden and North American headquarters in Raleigh, North Carolina.

In addition to producing first-class products, Salming is committed to helping athletes improve and has developed and patented one of the most advanced running analysis centers in the world.  Salming RunLabs are currently located in Gothenburg and Stockholm Sweden, as well as Raleigh, North Carolina.

“As a company, we are thrilled to once again partner with one of the most exciting and unique triathlon series on the planet,” said David Field, CEO of Salming.  “We are looking forward to another summer at the Jersey Shore interacting with a fantastic and engaging group of athletes and volunteers.”

Their commitment to helping athletes achieve their very best while pushing their limits and their world-renown running shoes make them a perfect fit for DelMoSports.  DelMoSports is the most award winning triathlon production company in the Mid-Atlantic region. In 2016, DelMoSports received 3 of 4 Athlete’s Choice Awards at the Triathlon Business International Conference. Ironman 70.3 Atlantic City received Best Large Triathlon, Tri the Wildwoods Triathlon received Best Small and Best Beginner Triathlon by TBI and Best Kid’s Race by TBI also voted Escape the Cape as a Top 5 Bucket List Event.

“DelMoSports mission from day one was to provide world class events along the Southern Jersey shore. Our continued partnership with Salming is a direct reflection of our mission,” said DelMoSports Founder/CEO, Stephen Del Monte.  “Like Salming, we continue to grow and develop. The vision of DelMoSports and Salming is to continue to enhance the athletes experience and push the boundaries of innovation within our perspective fields. This is why our relationship has flourished over the past three years and will continue to do so for years to come.”#

DelMoSports, LLC is a boutique race company founded in 2004, specializing in elite destination events along the southern New Jersey shore and Delaware.  Their unique and award-winning events include IRONMAN 70.3 Atlantic City, the Atlantic City Triathlon, Tri the Wildwoods Triathlon, Escape to Lewes Open Water Swim Classic and Escape the Cape Triathlon, which was voted the Best Triathlon in the Mid-Atlantic and Northeast Regions by Competitor. Known for high quality, athlete-centered productions with an emphasis on community involvement, DelMoSports events provide challenging courses, spectacular scenery and amazing vacation opportunities for athletes and their families.

Media Contact:
Phaedra Laird
(609) 788-8548

DelMoSports inc.

Salming Teams Up with DelMoSports as Official Running Shoe

Contact Info

Stephen Del Monte

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