September 28, 2015 – In an effort to better understand the present and future of the running registration market, RunSignUp has done some evaluation of the market breakdown and current trends. In this evaluation, we have looked at several areas of the market: Needs of Customers, Types of Solutions, What is Happening with Vendors, and a Registration Market Analysis, and broken down the RunSignUp strategy for addressing each of those areas.
Customer needs in registration have expanded from just collecting money, and now include both Marketing Events, and Race Day Services. The approach that companies take to addressing these needs fall into four broad categories: Traditional Registration (long-standing systems with simpler capabilities), Highly Funded (registration companies with strong investment and more diverse market targets), Fully Integrated Stacks (registration that is expanded from, and tied to hardware or a specific series, and operate as a full system), and Open Stacks (registration with a higher level of capabilities, but operate with registration – not hardware or race operations – at the core of their business).
The endurance market is expanding through an increase of traditional and “entertainment run” events, and the market landscape has diversified to include an expansive set of options. Each category of registration company is dealing with these changes in the marketplace, and looking for ways to stay relevant as the industry continues to adapt. More details on the RunSignUp breakdown of the future trends in Registration Systems can be found here: https://runsignup.wordpress.com/2015/09/23/future-trends-in-registration-systems/, with additional market analysis results here: https://runsignup.wordpress.com/2015/09/18/registration-market-analysis/.
RunSignUp is the leading innovator of online tools for Races and Running Clubs. Services include RunSignUp for race registration, RunSignUp Go for Race Day, RunSignUp RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile race experiences. More than 4,000 race directors, timers, and running club officers use these services today, including leading organizations like the Boilermaker Road Race, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, The Blacklight Run, The Glo Run, Leone Timing, and many more. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewals. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit www.runsignup.com.