Running USA Announces the Highly Anticipated Data Insight Series Webinar No. 7

August 20, 2019

Get ready to keep learning and smiling on Thursday, Sept. 12, with insights, advice and occasional buffoonery from Jeff Matlow, imATHLETE CEO and endurance industry expert

(Aug. 20, 2019) –  The highly popular Running USA Data Insight Series presented by imATHLETE will continue on Thursday, Sept. 12 at 11am PT.  This, the 7th webinar in the series, will be focused on Pricing Strategies in the endurance market.

Most events and production companies are leaving money on the table and they don’t even know it. Setting price levels has historically been as random as pulling numbers out of thin air.  But, alas, there is both a science and an art to the registration and race day ramp-up process.  And it will all be revealed to you on September 12th.

Learn how you can improve your profit margins and spark new registrations with these invaluable insights gleaned from collective industry experience.

Registration is now open for the seventh webinar in the series, set for 11am on Thursday, Sept. 12

“We’ve increased revenue for 100% of the events with whom we’ve done pricing strategy,” says Matlow in an unusually grammatically correct manner. “This is another great example of data insights lead directly to easy new revenue.  I’m ecstatic to share these best practices.  Is it wrong for me to ask for 10% of all the new money attendees create from these learnings?”

The Data Insight Series webinars, which began in 2018, are continually Running USA’s most highly attended ongoing education series. If you haven’t attended, the previous ones can be found on the Running USA website.  All Data Insight Series webinars focus on key data points about endurance athletes and how the information can be used to solve business challenges and promote growth.

The first DIS webinar focused on data and best practices around runner retention, setting the standard for what is expected. The second DIS webinar focused on how far runners will travel to participate in different distances of events. In DIS No. 3, Matlow revealed when runners will register based on how far they travel to an event. DIS No. 4 tackled discount code best practices and insights. DIS No. 5 educated attendees on comp code best practices. DIS No. 6 was all about the ways to create a successful Ambassador Program.

Grab your seat for DIS No. 7 and check keeping up with industry best practices off your to-do list.


imATHLETE blends registration, coaching and e-commerce technology with the social communities inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. Their technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit www.imATHLETE.com. Better yet, visit their blog at blog.imATHLETE.com/blog. imATHLETE also can be found on Twitter by following @IAmAthlete and by liking the imATHLETE Facebook page.

About Running USA

Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members’ events and businesses. For more information, visit RunningUSA.org