Running USA and imATHLETE Expand and Extend Data Insight Series Through 2020

July 23, 2019

Get ready to keep learning with the hit Running USA Data Insight Series, with practical tips and advice from Jeff Matlow, imATHLETE CEO, endurance industry expert and marketing maven

(July 23, 2019) – Running USA and imATHLETE have solidified their partnership to expand the highly popular Data Insight Series and extend the relationship through 2020.

The fun and engaging Data Insight Series webinars focus on key data points and best practices about the endurance business. Within each presentation, Matlow presents actionable insights to help solve business challenges and promote the growth of your business.

“We’re excited to pick up where we left off with Jeff’s great webinars, which are easily accessible, highly relevant, industry education events for our membership,” said Christine Bowen, vice president of programming, partnerships and operations for Running USA. “Don’t miss out on the most useful and entertaining hour you’ll have that week.”

The seventh webinar in the series will focus on best practices around eCommerce. Registration will be open soon, so stay tuned!

“I’m all gaga over the growth of this great partnership,” says Matlow, who is apparently a fan of alliteration. “The webinars and surveys have become more popular than I expected. I love helping people grow their businesses. Plus its a heckuva lot of fun.”

The first DIS webinar focused on data and best practices around runner retention, setting the standard for what is expected. The second DIS webinar focused on how far runners will travel to participate in different distances of events. In DIS No. 3, Matlow revealed when runners will register based on how far they travel to an event. DIS No. 4 tackled discount code best practices and insights. DIS No. 5 educated attendees on comp code best practices. DIS No. 6 was all about the ways to create a successful Ambassador Program.

Anyone interested can access the recordings of past DIS presentations on RunningUSA.org


imATHLETE blends registration, coaching and e-commerce technology with the social communities inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. Their technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit www.imATHLETE.com. Better yet, visit their blog at blog.imATHLETE.com/blog. imATHLETE also can be found on Twitter by following @IAmAthlete and by liking the imATHLETE Facebook page.

About Running USA

Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members’ events and businesses. For more information, visit RunningUSA.org