The BBB Wise Giving Alliance national charity carries a lot of meaning for both donors and charities. For donors, the appearance of the seal in a charity’s mailings, on its website, in newspaper and magazine advertisements or elsewhere is a clear and concise sign that the charity meets the Alliance’s Standards for Charity Accountability.
Donors may not know, though, that for charities, putting the seal in their materials is the culmination of a demanding process. Before national charities can even apply to use the seal, they must undergo evaluation by the BBB Wise Giving Alliance, the nation’s most experienced charity evaluator. And the evaluation process is anything but superficial. It involves rigorous scrutiny of a charity’s governance, effectiveness, finances and solicitations and informational materials. The standards go beyond what government regulators require.
Only organizations that come through an Alliance review with a “meets standards” conclusion are eligible to participate in the seal program. Not all will decide to do so. Participation is entirely voluntary and involves licensing agreement and fee. But more and more charities report that the seal gives them an efficient way of demonstrating their commitment to accountability and ethical practices, the values that donors are looking for. This commitment is all the more credible when it is verified by the familiar and respected BBB Wise Giving Alliance.
“National charities that display the BBB Wise Giving Alliance seal can do so with pride,” says Art Taylor, President and CEO of the Alliance. “Not only are they attesting to their organizations’ adherence to sound standards, they are helping to increase donor confidence and strengthen public trust in giving.”
“I am very proud of the RRCA Board of Directors for working so hard to ensure our organization could earn this recognition,” explains Jean Knaack, RRCA Executive Director. “Knowing that the RRCA is one of the only sports-focused organizations in the country to be a current National BBB Wise Giving Alliance Charity Seal member is a great honor for our organization and our sport of running.
About RRCA: Founded in 1958, The Road Runners Club of America is the oldest and largest national association of running clubs, running events, and runners dedicated to promoting running as a competitive sport and as healthy exercise. The mission of the RRCA is to promote the sport of running through the development and growth of running clubs and running events throughout the country. The RRCA supports the common interests of runners of all abilities during all stages of life by providing education and leadership opportunities along with programs and services that benefit all runners. The RRCA is a 501(c) 3 nonprofit organization with the IRS. Learn more at www.RRCA.org.