ROLA Hitches with USA Triathlon to Extend Silver-Level Partnership

February 12th, 2013

Annual members are eligible for a 20 percent discount on bike carriers

COLORADO SPRINGS, Colo. — USA Triathlon announced today that Cequent Performance Products, the makers of ROLA® bike carriers and the developer of the revolutionary HitchMatchtechnology, has extended its commitment to the multisport National Governing Body as an Official Silver-Level Sponsor through 2013.

USA Triathlon annual members can continue to take advantage of a 20 percent discount on ROLA bike carriers by visiting ROLA continues its designation as the Official Bike Carrier of USA Triathlon through 2013.

A long-time leader in the bike-transport industry, ROLA products feature HitchMatch, the revolutionary hitch and cargo accessory matching system developed by its parent company, Cequent Performance Products. HitchMatch is a smart, visually simple way to help customers safely match the right cargo accessory to the right receiver hitch.

For more on the HitchMatch Cargo Accessory Matching Guide, visit

In addition to the discount available to USA Triathlon annual members, ROLA also will supply bike carriers for the USA Triathlon National Team Program. ROLA products also will be featured in various USA Triathlon online promotions and at 2013 USA Triathlon National Championship events.

Designed with stylish function, ROLA offers several different bike carrier models available with features you expect from an industry leader. Traditional, sport, mountain, racing, men’s and women’s — no matter the type or style, ROLA can carry it.

ROLA bike carriers are designed to fit any vehicle and feature easy-on, easy-off functionality. Soft rubber cradles protect the bike frame, and the tilt feature permits easy trunk access and unloading of equipment. Available in 2-, 3- and 4-bike options, several models fit both 1-1/4” and 2” receiver hitches.

ROLA also offers a variety of roof racks, cargo baskets and hitch-mounted carriers. ROLA is so confident in their products they guarantee the product will be free from defects in material or workmanship for five years from the date of retail purchase.

About Cequent Performance Products, Inc.
Cequent Performance Products, Inc. is the industry’s largest manufacturer of towing and trailer aftermarket products. Each product is engineered and tested to meet and often exceed the industry’s highest standards. Product focuses include vehicle specific trailer hitches, electric trailer brake controls, fifth wheel hitches, gooseneck hitches, weight distribution systems, cargo management, custom designed and standard electrical harnesses, trailer jacks, couplers and much, much more. Brand names include: Bargman, Bulldog, Draw-Tite, Fulton, Hidden Hitch, Highland, Pro Series, Reese, ROLA, Tekonsha, Tow Ready and Wesbar. Cequent Performance Products, Inc. is a subsidiary of TriMas Corporation. For additional information, please visit

About USA Triathlon
Founded in 1982, USA Triathlon is proud to serve as the National Governing Body for triathlon – the fastest growing sport in the U.S. Olympic Movement – as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. USA Triathlon sanctions more than 4,300 races and connects with more than 510,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Summer Olympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).

USA Triathlon

ROLA Hitches with USA Triathlon to Extend Silver-Level Partnership

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John Martin

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