Participants can now select a charity to fundraise for in the race registration path; everydayhero site provides fundraising page and tools to raise money for a cause
San Diego – April 10, 2015 – Running for a cause just got easier for participants of the Rock ‘n’ Roll Marathon Series. Through a partnership with everydayhero™, a global fundraising platform from Blackbaud (NASDAQ: BLKB), more than 600,000 annual Rock ‘n’ Roll runners and walkers can choose to train, fundraise and participate in a race on behalf of any charity of their choice.
everydayhero has been integrated into the Rock ‘n’ Roll Marathon Series registration platform, making it simple for participants to select a charity, set a fundraising goal and create their own fundraising webpage for friends and family to donate and track charitable efforts. The partnership will allow runners to choose from one of 1.2 million, registered 501c(3) charities and provides a suite of tools, tactics and support to guide the participant throughout the fundraising process.
“We pioneered multi-charity event fundraising in Australia and have seen firsthand how it helps turn fitness events into powerful forces for good,” said Simon Lockyer, co-founder at everydayhero. “Our experience illustrates that offering a variety of charities for participants to support makes them more likely to fundraise and increases our collective impact, especially for small and mid-size charities. We are thrilled to tap into the Rock ‘n’ Roll Marathon community to help more people give to the causes they are passionate about.”
“To date, Rock ‘n’ Roll Marathon participants have raised more than $310 million for non-profits, and now through our partnership with everydayhero we hope to see that number grow to make even bigger impact for charities,” said Dave Hussa, vice president of Charity Partnerships for the Rock ‘n’ Roll Marathon Series. “Integrating everydayhero into our registration platform will make it even easier for participants to run for a reason, beyond living a healthy and active lifestyle.”
To “Run ‘n’ Raise” at a Rock ‘n’ Roll race through everydayhero, participants can follow four easy steps:
- Register your participation in one of the events below and create your everydayhero fundraising page.
- Personalize your page with a photo and short story about why you are supporting the cause you’ve chosen.
- Connect your everydayhero account with Facebook, Twitter & MapMyFitness to make sharing your efforts easy.
- Share your page’s link with family and friends, tell them what you’re doing and ask them to dig deep and donate.
everydayhero is integrated with an ecosystem of applications and tools including MapMyFitness, VolunteerMatch, Twitter and Facebook. Information from these tools and apps aggregates, tracks and visualizes an individual’s Giving Footprint™, which shows the true impact of their efforts for a cause over time. To find out more about everydayhero visit everydayhero.com.
About the Rock ‘n’ Roll Marathon Series
Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is the ‘World’s Largest Running Series’ with more than 600,000 runners taking part in events around the world every year. Started in 1998, the simple idea of making running fun has transformed the U.S. running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Today, the series of marathons and half-marathons has spread to 30 destinations, drawing visitors from around the world. Over the 18-year history of the Rock ‘n’ Roll Marathon Series, charity partners have raised more than $310 million through the events for a variety of worthy causes.
Race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish line festival featuring some of the biggest names in music, with past headliners like Macklemore & Ryan Lewis, Aloe Blacc, Pitbull, FloRida and Bret Michaels. For more information, please visit RunRocknRoll.com or follow @RunRocknRoll on Twitter.
everydayhero, a Blackbaud (NASDAQ: BLKB) company, is a platform that is transforming how people give to the causes they care about most. The company believes every fundraising and giving effort has a story and legacy that is represented by far more than a dollar amount. everydayhero is bringing those stories to life and helping supporters share with the world everything they give to a cause. The platform helps supporters to fundraise for charities and track their giving footprints to show the action, spirit and energy that is put forth to improve the world on a local, national and global scale. For more information, visit www.everydayhero.com.