Rock ‘n’ Roll Las Vegas Marathon Provides Big Boost for Local Economy

April 3rd, 2015

Rock ‘n’ Roll Las Vegas Marathon Provides Big Boost for Local Economy

Las Vegas race weekend generated $212 million of economic activity and 104,449 hotel room nights in 2014; Marathon to feature expanded weekend with 3-day Health & Fitness Expo starting Thursday, November 12; Registration launched for the only private event that exclusively shuts down the Las Vegas Strip at Night

Las Vegas, NV – April 3, 2015 – It’s everything a road race isn’t supposed to be. The 2015 Rock ’n’ Roll Las Vegas Marathon & ½ Marathon returns to Las Vegas Boulevard on November 12-15, featuring an expanded race weekend illuminated by the Strip’s neon marquees and the Bellagio’s mesmerizing fountain dance. Online registration is now open at StripatNight.com.

“Most races begin at the dawn’s early light, but Rock ‘n’ Roll Las Vegas is special with the event starting on the Strip as the sun is setting,” said Kevin LaRue, Event Manager of Rock ‘n’ Roll Las Vegas. “The weekend experience provides participants with a world-class running event coupled with exclusive access to some of the top nightlife venues, dining, and live entertainment in Las Vegas.”

Last year the event attracted more than 35,000 participants and featured a new Rock ‘n’ Roll 5k running down the Las Vegas Strip on Saturday night. The 2014 race generated more than $212 million in total economic impact, including more than $110 million in direct visitor spending according to a study conducted by the San Diego State University (SDSU) Sports MBA program.

Rock ‘n’ Roll Las Vegas welcomed participants from all 50 states and 66 countries, filling 104,449 hotel room nights over event weekend. The SDSU report showed that the event generated more than $10,737,014 million in new tax revenue and other tourism-related fees collected by local municipalities.

The half-marathon alone saw finishers grow from 20,566 in 2013 to 25,168 in 2014, an increase of 4,602 or 22 percent which is the largest for any 13.1-mile event according to Race Results Weekly. Rock ‘n’ Roll Las Vegas is now the third largest half-marathon event in the United States.

The marathon and half-marathon start at 4:30pm, running from the iconic ‘Welcome to Las Vegas’ sign past New York-New York, Paris, Caesars Palace, the Venetian and Treasure Island before finishing at the base of the Mirage volcano. The unique course and nighttime start attracts thousands of participants from around the world to experience the one-of-a-kind event with live bands along the course, a Run-Thru Wedding for couples to elope on the go, the infamous group of Running Elvi and exclusive runner parties throughout the weekend at Vegas’ top nightlife venues.

“I think it is amazing,” said Erica Bowie, who came from Nova Scotia, Canada last year to tour the 13.1-mile course. “You’ve got all the lights. The streets are lined with people. Having music was definitely a boost along the way. An awesome experience.”

“It was everything,” said Dana Caple, who traveled to Las Vegas last year from Wales, UK. “It was people lining the streets. People clapping. The music. The flat surface. And I have never run a race at night. What a treat.”

In 2015 Rock ‘n’ Roll Las Vegas weekend is expanding with a three-day Health & Fitness Expo where all participants go to pick up their race number and t-shirt. The ultimate running resource will take place at the Las Vegas Convention Center on Thursday, November 12 through Saturday, November 14 and will feature more than 100 running and fitness retailers, exhibits and a full series of interactive clinics. Runners also have the option of purchasing a VIP packages to add to the ultimate Las Vegas experience.  The packages provide options for participants to gain exclusive access throughout the weekend at the Expo, Start and Finish Lines.

For more information visit StripatNight.com and follow @RunRocknRoll on Twitter.

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Photo – Start of the 2014 Rock ‘n’ Roll Las Vegas Marathon (credit: Ryan Bethke)

2015 Event Logo

Rock ‘n’ Roll Las Vegas Highlight Video

About Rock ‘n’ Roll Las Vegas

A Competitor Group event, the Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon will take over the world famous Las Vegas Strip the weekend of November 12-15, 2015. Race participants enjoy the sights and sounds of lavish hotels, world-class entertainment and some of Vegas’ hottest music sensations performing on the course. Since 2009, more than $20 million has been raised for charity and the event annually generates more than $200 million in annual economic impact to the region.

In addition to live bands performing along the course, the Las Vegas event is renowned for hundreds of people running dressed as Elvis and also includes a Run-Thru Wedding Chapel where runners in love can tie the knot or renew their vows on the route. Both of the marathon and half-marathon courses run on both sides of Las Vegas Boulevard from the iconic ‘Welcome to Las Vegas’ sign past New York-New York, Paris, Caesars Palace, the Venetian and Treasure Island before finishing at the base of the Mirage volcano. The finish line venue is conveniently located less than one mile from more than 15 resorts, offering runners a short walk back to their respective hotel after completing the race. For more information about Rock ‘n’ Roll Las Vegas, visit StripatNight.com and follow @RunRocknRoll on Twitter.

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Competitor Group

Rock ‘n’ Roll Las Vegas Marathon Provides Big Boost for Local Economy

Contact Info

Dan Cruz
800-311-1255
dcruz@competitorgroup.com
http://www.StripatNight.com

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