Rock ‘n’ Roll Marathon Series Welcomes New Official Sponsors

August 22nd, 2012

StarKist®, Pentax, Jamba Juice and Sony Join the Roster of Race Partners

San Diego, CA – Aug. 22, 2012 – Competitor Group, Inc. (CGI), the leading media and event resource in the active lifestyle industry, has announced new partnerships with StarKist, Pentax, Jamba Juice and Sony for the popular Rock ‘n’ Roll Marathon Series. These sponsors will be featured in several select markets throughout the remainder of the 2012 tour schedule.

“We always mindfully select the sponsors of our races since we know it’s important to feature brands that align with our runner’s needs and interests,” said Sean Clottu, Vice President of Sales Development & Activation at Competitor Group. “From food products to electronics and blended beverages, we value our partners and are thrilled to welcome our new sponsors.”

What started as a simple idea in 1998—the idea of making running fun—soon transformed the U.S. running landscape entirely by infusing the course with entertainment, live music, cheer teams and themed water stations, creating a block-party atmosphere for participants. Marathon weekends encapsulate cities in their entirety and culminate with a finish line festival featuring some of the biggest names in music.  Prior to the races, thousands of runners will visit a two-day Health & Fitness Expo, where many of the sponsors will have a booth so runners can access the very latest in running gear and nutrition.

For additional information on the upcoming Rock ‘n’ Roll Marathon Series events or sponsors, please visit:

About StarKist

StarKist Co. is a leading producer, distributor and marketer of shelf-stable seafood products in the United States. A category leader in innovation, StarKist was the first brand to introduce the StarKist Flavor Fresh Pouch®; StarKist Tuna Creations®, a line of lightly marinated tuna; and, a dolphin-safe policy. As America’s favorite tuna, StarKist represents a 65-year tradition of quality, innovation and consumer trust and is well known for its charismatic brand icon, Charlie® the Tuna, who swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a subsidiary of the Dongwon Group.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of April 3, 2012, there were 769 Jamba Juice store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at Fans of Jamba Juice can find out more about Jamba Juice’s locations as well as specific offerings and promotions by visiting the Jamba Juice website at or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).


PENTAX is a leader in the production of a variety of adventure ready digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of adventurous consumers and businesses. With new headquarters in Denver, Colorado, PENTAX RICOH IMAGING AMERICAS CORPORATION is a subsidiary of PENTAX RICOH IMAGING COMPANY, LTD. effective October 1, 2011. Additional details may be found here:

About Sony Electronics

Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, sales, marketing, distribution and customer service.

Sony is noted for a wide range of consumer audio-visual products, such as the BRAVIA® LCD and 3D high-definition televisions, Cyber-shot® digital camera, Handycam® camcorder and Walkman® personal stereo. Sony is also an innovator in the IT arena with its VAIO® personal computers; and in high-definition professional broadcast equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and camcorders, and the SXRD™ 4K digital projector. The latest news and information is available at the company’s web site

About The Rock ‘n’ Roll Marathon Series

Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is famous for lining race routes with live bands and cheerleaders, massive participant numbers and rocking post race concerts. The original Rock ‘n’ Roll Marathon in 1998 is still recognized as the largest inaugural marathon in U.S. history with 19,979 entrants. Over the 15-year history of the series, charity runners have raised more than $271 million for a variety of worthy causes and nonprofit organizations. Today, the series of marathons and half-marathons has spread to more than 30 cities around the world. For more information, please visit or follow @RunRocknRoll on Twitter.



Competitor Group

Rock ‘n’ Roll Marathon Series Welcomes New Official Sponsors

Contact Info

Emily Gibbs

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