Participants will have access to Exclusively Designed FuelBelt Gear at upcoming race expos starting at the Zappos.com Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon
San Diego, CA – Sept. 19, 2012 – Competitor Group, Inc. (CGI), the active lifestyle industry’s leading media and event entertainment company, today announced a new partnership with FuelBelt Inc. to offer an exclusively designed Rock ‘n’ Roll collection of FuelBelt licensed products in the Brooks Event Merchandise Store at all 2013 and 2014 Rock ‘n’ Roll Marathon Series events. The partnership kicks off at the Zappos.com Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon to benefit the Crohn’s & Colitis Foundation of America, which takes place on Sunday, Dec. 2, 2012.
“Partnering with the Rock ‘n’ Roll Marathon Series is an ideal match because we have an incredibly committed customer base who participate in many of the Series’ races,” said Vinu Malik, FuelBelt Founder & CEO. “We hope to reach even more runners so we can share our passion for providing high quality hydration and running accessories at both the Brooks Event Merchandise Store and specialty retailers around the globe. This exclusive collection is strong on function and high on style which fits perfectly with the experience runners will receive at Rock ‘n’ Roll events everywhere.”
Rock ‘n’ Roll Marathon Series’ race weekends begin with a two-day Health & Fitness Expo, where all participants go to pick up their race number. Expos feature exhibits, clinics, and more than 100 running and fitness retailers, including the Brooks Event Merchandise Store where FuelBelt products will be available. From multi-bottle belts and low profile handhelds to high performance accessories, FuelBelt offers an assortment of products designed with endurance sports athletes in mind.
“Over the years we’ve seen many of our participants already sporting FuelBelt products, so it only made sense to bring them on as a licensed product in our Brooks Event Merchandise Stores,” said John Smith, SVP of Sales at CGI. “We know that existing FuelBelt fans and runners everywhere will be pleased that this exclusive Rock ‘n’ Roll collection will be available at all 2013 and 2014 events moving forward.”
About FuelBelt, Inc.
FuelBelt, Inc. is the world leader in hydration belts and accessories. Founded in 1997 by 7-time Ironman World Championship participant, Vinu Malik, FuelBelt continues to evolve to serve the needs of athletes, from runners to cyclists, to competitive triathletes such as Ironman World Champions Craig Alexander and Chrissie Wellington. FuelBelts have been used to break world records, personal bests, and have even been used at the Olympic world stage, where every effort and every second counts. For more information, please visit www.FuelBelt.com.
About The Rock ‘n’ Roll Marathon Series
Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is famous for lining race routes with live bands and cheerleaders, massive participant numbers and rocking post race concerts. The original Rock ‘n’ Roll Marathon in 1998 is still recognized as the largest inaugural marathon in U.S. history with 19,979 entrants. Over the 15-year history of the series, charity runners have raised more than $270 million for a variety of worthy causes and nonprofit organizations. Today, the series of marathons and half-marathons has spread to 30 cities around the world. For more information, please visit Competitor.com or follow @RunRocknRoll on Twitter.
About Competitor Group
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the active lifestyle industry’s leading media and event entertainment company. CGI’s portfolio of media assets dominate the expanding endurance industry and include a robust digital community on the web and on mobile across the Competitor Endurance Sports Network of websites. Additionally, Raceit.com, a leading digital registration platform, is the catalyst for the company’s race services offering that looks to meet the needs for not only the company’s owned and operated events, but also for endurance events of all sizes on behalf of the entire industry. With a leading market share of endurance enthusiasts, CGI owns and operates more than 65 events around the world, including the flagship Rock ‘n’ Roll Marathon Series in 30 markets, the Land Rover TriRock Triathlon Series in 7 markets, the Columbia Muddy Buddy Series in 8 markets and the Lady Speed Stick® Women’s Half Marathon Series in 5 markets, collectively delivering more than 600,000 professional and amateur participants in 2012. Anchoring the company with rich content and marketing leverage are five publishing properties dedicated to running, cycling and triathlon including Velo, Inside Triathlon, Triathlete, Women’s Running and Competitor with a combined monthly circulation of over 700,000. Further information about CGI and its digital, publishing and event properties can be found at Competitormediakit.com.