Music-themed race draws more than 5,000 runners to Prospect Park on Saturday, Oct. 12
Brooklyn, NY – October 8, 2013 – Competitor Group, Inc. (CGI), the active lifestyle industry’s leading media and event entertainment company, today announced a new partnership with YP, North America’s largest local search, media and advertising company, as the presenting sponsor of the 3rd annual Rock ‘n’ Roll Brooklyn 10K. Taking place on Saturday, Oct. 12, the 6.2-mile race starts and finishes in Prospect Park and features live music and DJ entertainment interspersed along every mile.
Rock ‘n’ Roll Brooklyn 10k presented by YP will wind through scenic Prospect Park beginning at 7:30 a.m. on the east side of Prospect Park Lake on E. Lake Drive near the Lincoln Road Playground and finishing on Center Drive in the Nethermead. The 10k course highlights much of the park’s gorgeous scenery, with colorful fall foliage lining the route. Online registration closes Sunday night, October 6 and participants are encouraged to reserve a spot on the starting line.
“YP understands the passion and commitment it takes runners to train and prepare for a local event like this. We’re also passionate about helping doers get things done in their community– whether it be completing a race or every day chores,” said Alex Kaminsky, VP of Brand Marketing at YP. “As a native New Yorker, I’m pleased that YP is contributing to the excitement at this event and the local community.”
YP will provide race results and Finisher’s Certificates at its finish line tent. Participants will be able to celebrate the day’s accomplishments at the Finish Line Concert Presented by YP, where the band Belle Ghoul will perform from 9 am to 10:15 am. Participants and their friends and families are also encouraged to use the free YP app to quickly find necessities like a good breakfast spot, post-run hangout or cheap nearby gas options.
“Brooklyn has an incredible running scene and an abundance of talented musicians and DJs, making it an ideal location for the Rock ‘n’ Roll Brooklyn 10K presented by YP,” said Adam Zocks, Vice-President of Competitor Group, Inc, organizer of the Rock ‘n’ Roll Marathon Series. “We’re thrilled to join forces with YP as they will help elevate the race experience for participants of all levels—from the scenic surroundings of Prospect Park to the finish line festival.”
To accommodate runners’ needs, there will be two days of packet pick up—one day in Manhattan and one in day in Brooklyn. On Thursday, Oct. 10 from 12 – 7 pm, packet pickup is available in the South Pavilion of the Metropolitan Pavilion in Manhattan. On Friday, Oct. 11 from 12 – 5 pm, runners can go to Grand Army Plaza in Prospect Park in Brooklyn. All runners must visit one of the packet pick up options to retrieve their race number, swag bag and participant tee.
YP is North America’s largest local search, media and advertising company. Its mission is to help small businesses and communities grow. Millions of searches occur daily using YP products to find, compare and select local merchants. The company’s flagship consumer brands include the YP.com℠ site, a top 40 U.S. Web domain, the highly rated YP℠ app and the YP Real Yellow Pages℠ directory, the largest Yellow Pages directory in the world by revenue.
The company’s wide range of print and digital advertising products are designed to address the evolving local search needs of consumers and help advertisers grow their business. The YP℠ Local Ad Network provides advertisers with an opportunity to reach more than 180 million monthly users across over 300 affiliated online and mobile publishers. Through customized campaigns designed by expert advisors, YP provides local businesses with one of the most cost effective sources for consumer leads.
YP products and service are backed by thousands of media consultants and customer service professionals in local markets across the US with relationships spanning over 600,000 businesses. An affiliate of Cerberus Capital Management, L.P., one of the world’s leading private investment firms, acquired a controlling interest in YP from AT&T in 2012.
Keep tabs on YP updates on Facebook:http://www.facebook.com/YP or by following @YP on Twitter.
About the Rock ‘n’ Roll Marathon Series
Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is the ‘World’s Largest Running Series’ with more than 500,000 runners taking part in events around the world every year. Started in 1998, the simple idea of making running fun has transformed the U.S. running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Today, the series of marathons and half-marathons has spread to more than 29 destination cities, drawing visitors from around the world.
Race weekend kicks off with a free Health & Fitness Expo with more than 100 exhibitors offering samples and showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish line festival featuring some of the biggest names in music, with headliners like Pitbull, FloRida, Cheap Trick and Bret Michaels. For more information, please visit www.RunRocknRoll.com or follow @RunRocknRoll on Twitter.
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