Red Rock Company Announces $15,000 Pro Purse at Soma Triathlon

August 23rd, 2011

The race within the race: The Durapulse Performance Company Pro Race presented by Iron Gear Sports

Tempe, Arizona – Red Rock Company announced today the professional prize purse for the Durapulse Pro Race at the Soma Triathlon presented by Iron Gear Sports which will take place in Tempe, AZ on Sunday, October 23, 2011.  The 1/2 iron course (1.2 mile swim, 56 mile bike and 13.1 mile run) features a swim in Tempe Town Lake, an urban bike course within the Tempe city limits, and a run on the foot paths surrounding the lake. The draw for professional athletes comes in the timing of the race, taking place just a month prior to Arizona’s full iron distance race and on much of the same course. The Durapulse Pro Race presented by Iron Gear Sports will now offer a $15,000 prize purse, available only to professional athletes, and is being billed as a race within the race thanks to Durapulse Performance Company and Iron Gear Sports who have funded the generous prize purse.

The prize purse will be broken down 5 deep as follows. $3,000 to the 1st place finishers in both the male and female divisions. 2nd – $2,000, 3rd – $1,250, 4th – $750, and 5th – $500. Professional athletes will be treated to a top-tier transition area, VIP finish line accommodations and special recognition at the Durapulse Performance Company Professional Awards Ceremony.

Proceeds from the event will benefit the Arizona chapter of Chances for Children (  Further race information can be found on the race website, The Soma Triathlon is quickly shaping up to be Tempe’s premier triathlon event, so register today!

John Sellinger
Sponsorship and Marketing

Kimo Seymour – President

Red Rock Company, located in Tempe, Arizona, is in the business of producing, promoting and supporting athletic events. Since our inception (in 2003), we have produced hundreds of events. Red Rock’s goal is to produce fun, safe events that excite athletes and promote a healthy lifestyle. In 2011, Red Rock will host over 15,000 athletes at events throughout Arizona and will interact with over 500,000 people.

Durapulse Performance Company, located in Scottsdale, Arizona, is a multidiscipline training organization committed to improving the fitness and performance of the multisport athlete. This is accomplished through various testing and the process of providing personal training plans based on test results and fitness goals. If you have the desire to take your training to the next level then you need Durapulse Performance Company. (480) 862-3076 or

Iron Gear Sports, located in Mesa, Arizona, is a triathlon retail store dedicated to selling the best brands and providing the best customer service for all athletes that enter the shop. Brands include Cervelo, Cannondale, and Orbea, as well as, top of the line clothing, shoes and accessories. 480-396-4766

Red Rock Company

Red Rock Company Announces $15,000 Pro Purse at Soma Triathlon

Contact Info

John Sellinger

Share This Article


Submit Your Press Release

Get your news delivered to thousands of media contacts and industry insiders in the running, cycling and triathlon industries now.


Join ESW Today!