Rally4 The Cycle Effect at XTERRA Mountain Champs

June 30th, 2014

Rally4 The Cycle Effect at XTERRA Mountain Champs

Rally4 has joined forces with XTERRA to raise funds and awareness for The Cycle Effect, whose mission is to enhance the lives of young women through mountain biking, at this year's XTERRA Mountain Championship on July 19th and 20th at Beaver Creek Resort in Avon, CO.

June 30, 2014 (Honolulu, HI) – Rally4 has joined forces with XTERRA to raise funds and awareness for The Cycle Effect, whose mission is to enhance the lives of young women through mountain biking, at this year’s XTERRA Mountain Championship on July 19th and 20th at Beaver Creek Resort in Avon, CO.

The organizations will showcase the positive impact The Cycle Effect is having on Eagle and Summit County youth to the like-minded crowd at XTERRA with one-on-one and group meetings at the event expo, and will be fully integrated into the race atmosphere by manning aid stations, volunteering, helping with the kids races, and sharing their success stories.

The Cycle Effect is currently working with more than 40 female high school students in the Eagle and Summit Counties.  Started in 2010 by Brett Donelson, The Cycle Effect provides young women the opportunity to learn about nutrition, improve their fitness, and build their self esteem through mountain bike riding and competitive races.

“The impacts that The Cycle Effect has on the lives of the young women on our teams are innumerable,” said Donelson. “Beyond the obvious and immediate impacts of better physical fitness, nutritional awareness and academic performance are more subtle and long-term impacts. Of those the most important is a dramatic increase in self-confidence, which leads to setting and achieving life goals that the girls may never have dreamt possible before they joined The Cycle Effect. We have girls who are now attending college and choosing career paths never accessible to them before. That ‘awakening’, so to speak, is the part of our mission that transcends riding mountain bikes.”

The Cycle Effect is teaming up with Rally4 to raise funds to help double the number of young women who participate in 2014 and into 2015. The Cycle Effect, along with Rally4, will have a presence within the XTERRA Expo at the XTERRA Mountain Championship, which will take place on Saturday, July 19th and Sunday, July 20th in Beaver Creek, Colorado and will include a championship race, sprint race, and trail runs. To learn more about the XTERRA Mountain Championship visit www.xterrabeavercreek.com.

The XTERRA Expo will be open from 9:30am – 2pm on July 19th and from 9am – 12pm on July 20th. There will be a meet and greet with Tamara Donelson, at 10am on Saturday. Tamara is a former world champion and pro XTERRA athlete.  There will also be a meet and greet with Jaime Brede at 1pm on Saturday. Jaime is an XTERRA Elite athlete and Pro Mountain Biker.

Rally4 empowers people to promote, (Fun)Raise, and build awareness for causes while enabling friends, family, and neighbors to come together in-person, to share their purpose, create new, meaningful relationships, and build lasting community for their causes.Rally4’s mission is to inspire people to rally together for individual causes that will change lives. Todd Hellmann, co-founder of Rally4 said, “ We are extremely excited to be working with such a worthy cause as The Cycle Effect and help change the lives of so many deserving young women. We would also like to thank Tom Kiely, Team Unlimited, and the entire XTERRA Family for selecting The Cycle Effect as an Official Cause for their 2014 Mountain Championship event.”

You can donate to help change the lives of young women through their participation in The Cycle Effect’s program at www.rally4.com/rallies/cycle-effect or by visiting The Cycle Effect and Rally4 tent in the XTERRA Expo area.

The Cycle Effect        
Brett Donelson, Founder and Executive Director
bdonelson@thecycleeffect.org /970.331.2335

Rally4, Inc.
Allison Rifkin, Community Manager
Allison@rally4.com /303.521.5856


The XTERRA Mountain Championship triathlon and accompanying off-road sports festival returns to Beaver Creek Resort in Avon, Colorado for the sixth straight year on July 19-20.

Several hundred competitors from across the country will gather at Beaver Creek to take part in the various races.  The main event, an off-road triathlon comprised of a one-mile swim in Nottingham Lake, a 16-mile mountain bike and 6-mile trail, awards $15,000 in prize money and attracts some of the world’s best athletes.

As the last of four regional championships in the nationwide XTERRA America Tour that features 70 races in 38 states, the Mountain Championship on Saturday, July 19 awards 46 qualifying slots into the XTERRA World Championship to the top amateur finishers in each age group.

In addition to the main event a half-distance off-road triathlon dubbed the “XTERRA Sprint race”, and 5km, 10km, and 20km trail runs will be offered. The best Paul Mitchell stylists in Colorado will be onsite giving haircuts in exchange for a $15 donation to the Challenged Athletes Foundation, and there are free kids races too.

“Of the plethora of endurance events on this state’s summer sports calendar, perhaps none screams “Colorado” as much as the XTERRA Mountain Championship triathlon,” wrote Lindsay Jones of the Denver Post.  “You know, just a quick dip in a mountain lake, a mountain bike ride up a ski hill — with 3,600 feet of climbing — and nearly six miles of running on dirt trails through aspen and pine trees.”

Learn more at www.xterrabeavercreek.com.

About TEAM Unlimited/XTERRA

TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988.  It owns and produces XTERRA and in 2014 will offer more than 300 XTERRA off-road triathlon and trail running races in 20+ countries worldwide.  In the U.S. alone nearly 200,000 participants took part in the XTERRA lifestyle last year.  In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy’s and 42 Telly Awards for production excellence since 1990.  View samples at www.xterra.tv, and learn more at xterraplanet.com and xterratrailrun.com.


Rally4 The Cycle Effect at XTERRA Mountain Champs

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Trey Garman

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