RACER Event Frames Preserve Finish Line Moments for Posterity
July 18, 2011
Affordable, personalized approach to framing race day bibs celebrates your athletic achievement
LOS ANGELES – When the marathon or triathlon you’ve trained so hard to complete is over, sticking that race number you wore proudly in a drawer just doesn’t seem right.
It’s the #1 souvenir of an impressive accomplishment – and it went along with you the whole way. That’s why RACER Event Frames (www.racerframes.com) has come up with a new affordable way to frame it and hang on your home or office wall, creating a point of conversations with visitors, or just a sense of pride when you glance that way each day.
“Each race bib number is a personal artifact proving you showed up and did the race, you toed the start line and dared to see what’s possible,” said Scott Power, creator of RACER Event Frames. Power, an Ironman triathlete, started the company after realizing the
existing frame options for race bibs were too traditional looking for his tastes — and expensive. So, he designed an alternative that retails for under $20.
“My fellow athletes like RACER Event Frames because it’s cleverly designed and inexpensive. Race directors and event producers like RACER Frames because it can be used as athlete gift or goodie bag swag,” Power said. It’s also a great gift for the athlete in your life.
For event organizers and directors, custom branding options on the frames are a great way to personalize the frames for sale or giveaway at your next event. You can send participants home with a special way to savor and remember their race experience.
“We believe RACER Event Frames will delight athletes as something new and interesting, while simultaneously increasing the value of sponsorships by extending brand impressions into the home or office,” said Power, who has an extensive background in brand consulting and design.
His product launches as the running industry experiences the “second running boom.” Numbers of runners trying marathon and half-marathon distances continue to swell, according to data from Running USA, and triathlon participation is also at an all-time high.
As a recreational athlete himself, Power recognizes the sticking power of that first successful race.
“When one decides to use a RACER Frame, they aren’t just framing and hanging a piece of paper. They are honoring everything it took them to show up and finish the race. Every dollar invested and early morning run, every missed weekend with family or friends, every sore muscle and fear of failure. A racer’s bib is a symbol of all the personal sacrifice and dedication it took to do the race,” Power added.
RACER Event Frames have a unique contour design with a black background and look great hanging individually or as a group. They assemble easily by hand and require just one small frame nail for wall hanging. To see images of the product, which retails for $19.95, visit www.racerframes.com