Race IT Releases New “Block Pricing” Capability

September 9th, 2015

Race IT Releases New “Block Pricing” Capability

Increases demand and generates earlier registrations

Richmond, VA – September 9, 2015 – Race IT, the fastest growing online registration solutions platform in endurance sports, today announced the deployment of a new pricing strategy available through its software platform.

This new pricing strategy, referred to as “Block Pricing,” gives race directors the ability to set entry fees based on a certain number of units available, called “blocks.”  This differs from the traditional pricing strategy of setting prices based on certain dates and has proven itself to be more motivating for participants in many case studies. The pricing feature within Race IT can be set to automatically adjust prices upon reaching certain registration thresholds or certain dates, at which point the next pricing “block” begins automatically.

“The strategy isn’t new, it’s just relatively untouched in the endurance space,” said Mike Milici, Vice President of Race IT. “By setting prices based on the number of units sold, you are compelling your participants to register sooner than they otherwise would have. They’re motivated to get one of those open spots now, as opposed to waiting until just before the next price increase to register.  We also like that it gives Race Operators more control over exactly how many registrations they can take at a certain price point.”

Race IT has conducted several pilots of this concept with small, medium, and large customers and is continuing to evaluate the impact of Block Pricing vs Traditional Pricing.  The Race IT technology platform delivers an enhanced suite of customized registration capabilities, volunteer management, performance marketing tools, web hosting and design as well as state of the art race results technology for race directors and their participants. To maintain peak performance, Race IT has built a hybrid cloud hosting infrastructure that allows it to easily scale capacity to handle any amount of volume with ease. 

For more information about Race IT, visit RaceIT.com.

About Race IT

Race IT has been providing online registration solutions to event organizers across the country since 2004. Race IT boasts one of the most stable and successful systems in the registration industry. More than 33,000 events have used Race IT for online registration, including Shamrock Marathon, Army Ten Miler, Monument Avenue 10k, Marine Corps Marathon, Portland Marathon and many more of the world’s top events.  Further information about Race IT can be found online at RaceIT.com

Race IT

Race IT Releases New “Block Pricing” Capability

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Dan Cruz

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