Race Day Events Acquires Dairyland Dare Assets

August 6, 2019

Acquisition adds to the ever-growing event portfolio of Race Day Events

Madison, WI  – Race Day Events, a leading endurance event management company, is announcing the acquisition of all remaining assets of the Dairyland Dare ride after the former management company was forced to cancel the 2019 event. The acquisition adds yet another event to the expansive list of popular endurance events in the Race Day Events calendar.

“We are honored and excited to return Dairyland Dare back to its former glory.  This event has a long history in Wisconsin and pulls in riders from all over the Midwest,” said Abbey VanValkenburg, Director of Project Management at Race Day Events.  “The event challenges riders as they tour through the beautiful and rugged Driftless Area in Southwestern Wisconsin. “

Race Day Events is known for production of the popular Horribly Hilly Hundreds cycling event, an event owned by the Friends of Blue Mounds Park, as well as the Fitchburg Festival of Speed, which features the Wisconsin Cycling Association State Criterium Championships, a 25-mile family ride and running races.

“Our team will rely on their wealth of knowledge and experience to bring this amazing event back to life,” said Ryan Griessmeyer, President of Race Day Events.  “We are very excited for 2020!”

Website and social media sites will be updated as information and planning allow.  Registration is expected to open in the Fall of 2019.

About Race Day Events

Race Day Events is an event production company located in Madison, Wisconsin. Founded in 2006, Race Day Events owns over thirty running and multisport events throughout the state.  The company also provides timing and production services to over 300 events throughout the nation.

About Dairyland Dare

Dairyland Dare is one of Wisconsin’s oldest and most popular bike events. The event has been held each August in the Driftless Area of Southwestern Wisconsin.

For Inquiries:

Ryan Richards –