Race Adds Excitement to Purse with Bonus Cash Lap Prizes Each Stage of Race
August 19, 2019
Fans Can Text-to-Donate; Half Goes to Rider, Half to Non-Profit
(DENVER, CO—August 19, 2019) – The Colorado Classic® presented by VF Corporation is giving its pro racers the chance to win a whole lot of cash by bringing a fan and rider favorite addition to the race — the Bonus Cash Lap. The race is aiming to exceed $5,000 each day of the four-stage race, making it one of the highest Bonus Cash prizes ever for a pro race.
Bonus Cash will be awarded to the fastest rider during one lap of the race’s sprint section of each stage. Fans can donate by texting [Steamboat, Avon, GoldenCO, or Denver] to 797979, and follow along on race day on Twitter @CoClassicPro. Half of each person’s donation will go to the winning rider, and the other half to a different local or national non-profit each day.
The Colorado Classic is giving this quest a head start by seeding each of its four Bonus Cash Laps with $1,000 – the minimum a rider will win each Bonus Lap.
“The Bonus Cash Lap a great way to support the amazing women racers at the Colorado Classic while also supporting non-profit organizations doing good in their community,” said Lucy Diaz, COO of RPM Events Group, organizers of the race. “The chance to win perhaps thousands of dollars in one lap makes it thrilling for the racers, the non-profits and the fans alike.”
The four non-profit beneficiaries are People for Bikes (Steamboat), the Chris Anthony Youth Initiative Project (Avon), the Golden Giddyup (Golden) and Girls on the Run (Denver).
One of the largest known bonus cash prizes, also known as a “prime” by cycling enthusiasts, was for $5,000, set in 2010 at the Tour of America’s Dairyland race. Most cycling primes are typically in the range of hundreds of dollars.
“Help us make history for women’s professional bike racing, while having a positive impact on our youth in Colorado,” said Chris Anthony of the Chris Anthony Youth Initiative Project, the charity benefactor of the Avon Bonus Cash Lap. “Become part of the race by donating to the Cash Bonus Lap and watch these women fly to try and win it. At the same time, 50% of the money raised will be directed toward my Youth Project to improve quality of life through introducing youth to educational enrichment opportunities.”
Fans can participate in the Bonus Cash Lap from anywhere by texting-to-donate, in person at the race or while watching the race’s live stream at www.coloradoclassic.com/watch-now. The specific sprint locations and keywords for text-to-donate for each stage’s Bonus Cash Lap are outlined below:
Text: STEAMBOAT to 797979
When: Oak Creek Sprint
Non-Profit Beneficiary: People for Bikes
People for Bikes aims to make riding better for everyone. By collaborating with millions of individual riders, businesses, community leaders, and elected officials, they unite people to create a powerful, united voice for bicycling and its benefits.
AUGUST 23 – STAGE 2 – AVON PRESENTED BY FIRSTBANK
Text: AVON to 797979
When: Lap 4
Non-Profit Beneficiary: Chris Anthony Youth Initiative
The Chris Anthony Youth Initiative improves the quality of life for kids by giving them educational enrichment opportunities. Through mentorship programs, they give students experiential opportunities beyond the classroom, providing financial support and building educational tools that enrich the classroom experience.
AUGUST 24 – STAGE 3 – GOLDEN
Text: GoldenCo to 797979
When: Lap 4
Non-Profit Beneficiary: Golden Giddyup
The Golden Giddyup is a non-profit organization that was created to support sustainable trail building and maintenance on some of the most heavily trafficked mountain bike trails in Colorado’s Front Range. The organization holds their namesake event each September in conjunction with Jeffco Open Space and donates 100% of their proceeds and thousands of hours worth of trail work.
AUGUST 25 – STAGE 4 DENVER PRESENTED BY GATES CORPORATION
Text: DENVER to 797979
When: Lap 4 (26.3mi / 42.4km)
Non-Profit Beneficiary: Girls on the Run
Girls on the Run is a transformational physical activity based positive youth development program for girls in 3rd-8th grade. GOTR teaches life skills through dynamic, interactive lessons and running games. The program culminates with the girls being physically and emotionally prepared to complete a celebratory 5k running event.
The Colorado Classic® presented by VF Corporation (Aug 22-25, 2019) is one of the premiere standalone pro women’s cycling races in the world. Nearly 100 of the world’s best racers from 16 teams will compete in the UCI 2.1 four-stage race, coursing through Steamboat Springs, Avon, Golden and Denver.
More than a race, the Colorado Classic is a game-changing movement, advancing opportunity in women’s pro cycling with harder, longer routes; higher prize money; unprecedented team support; and daily live TV streaming coverage start-to-finish that puts women’s racing on a global stage like never before. Bicycling Magazine named the Colorado Classic one of 13 races in the world not to be missed this year.
About RPM Events Group
RPM Events Group LLC is a Colorado-based company committed to re-imagining professional cycling events while providing meaningful social and economic impact. The company owns and organizes the Colorado Classic presented by VF Corporation — a world-class women’s pro road race August 22-25, 2019— the only UCI 2.1 women’s race in the Western Hemisphere and on the USA Cycling’s Pro Road Tour. www.rpmeventsgroup.com
About VF Corporation
VF Corporation outfits consumers around the world with its diverse portfolio of iconic outdoor and activity-based lifestyle and workwear brands, including Vans®, The North Face®, Timberland® and Dickies®. Founded in 1899, VF is one of the world’s largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. For more information, visit www.vfc.com.